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Many other providers offer critical illness cover. So why should you recommend Aviva? Here are three of the biggest reasons.

94.7% of claims paid between January and December 2010*

Give your client peace of mind by recommending a policy with a high likelihood of paying out if they fall critically ill. We have one of the most consistent records in the UK for paying claims.

In 2010 we paid:

• Paid out 1534 critical illness claims worth over £136million. Not including Total Permanent Disablement claims.
• Paid on 99.6% of death claims.
• Paid out £271 million in death claims.

Find out how to help ensure your client's claims get paid on our sales support page.

Exceptional customer service

Coping with a critical illness will be one of the most difficult times in your client's life. So we make it easy for them to make a claim, and pay out successful ones quickly. With us, your client can:

• deal with a specialist claims team
• claim by post or phone – we can even help them complete the claims form
• receive regular updates on how their claim is progressing
• get a call-back within an hour when they need to speak to us.

Our claims team was assessed in an industry wide bench-marking exercise on Protection Claims. The assessment looked at seven categories including: People, training and development, Philosophy and approach and Structure and communication.

A single gold award was available in each category for the company judged to be the market leader in that category. This accolade was awarded to Aviva's claims team in 6 out of the 7 categories. We are extremely proud of this, and it demonstrates the quality of the service we provide across the board.

Watch one customer's story of their experience with us.

Better protection for your clients than ever before

We cover a comprehensive range of illnesses, including a total of 12 ABI+ rated conditions. We also offer a lump sum payment of 20% of your client's critical illness benefit under the plan, up to a maximum of £20,000 if specified treatment is needed for low-grade prostate cancer, or surgery for carcinoma in situ of the breast to remove the tumour.

So while we don’t play the numbers game, our cover really adds up.

View our CI presentation

View our presentation, which shares some customer insights and explains the benefits of Aviva protection products. The presentation lasts about 5 minutes.