Car insurance

Our 5 Star car insurance from £198 – 10% paid this for standard cover *

Not only can our car insurance give you the reassurance of extensive cover, but you’ll also get a great service when you need us most. So with our optional no claim discount protection, if you make a claim after an accident, your premium will not increase next year and you won’t lose your no claim discount. ** And our team are available 24/7, 365 days a year if you need to make a claim. Plus, monitor your driving with our free app, Aviva Drive and safer drivers who score over 7.1 could save an average of £150 on our comprehensive car insurance – a saving which we expect 44% of safer drivers to get. ***

See how our Aviva car insurance compares

Aviva More Than Direct Line Churchill
Uninsured driver promise Included Included Included Included
24/7 claims line Included Not included Not included Not included
Over £100 personal belongings cover Included Included Not included Included
Transport options after an accident Included Not included Included Included

We’re the only car insurer to share our customer claim reviews on our website, so now you can see for yourself before you buy

Excellent all round service, very professional from beginning to end, good service from the appointed repairer.

Yanto from Whitby

5 Stars

Our overall rating:

These reviews are collected, moderated and managed by Bazaarvoice, a third-party ratings and reviews provider.

Defaqto 2014 five star motor insurance

Why choose us?

  • Save up to 20% online : Buy your car insurance cover online and you could save today. We expect 15% of our customers to receive the maximum saving. ****
  • Get a quote online in 5 minutes : Fill in your details using our online motor insurance quote form, and you’ll be able to get a car insurance quote in a matter of minutes. You can also save your quote and retrieve it later. Quotes are valid for 60 days.
  • Get up to 1/3 off with MultiCar Insurance : If you’re looking to insure a second car or van, you could save with Aviva’s MultiCar. We expect 20% of our customers to get 1/3 off. ^
  • 24/7 claims helpline : If you need to make a claim, you can contact our UK team. They’re available 24/7, 365 days a year, to help you through the process. Alternatively you can fill in our online claims form.
  • Personal Claim Manager : Your UK Personal Claim Manager will support you and keep you fully informed throughout your claim. They’ll strive to reach a quick resolution and ensure the process is as stress free as possible.
  • Fast recovery : Following an accident we’ll be with you on average in less than 52 minutes to recover you and your car.
  • Uninsured driver promise : If you’re hit by an uninsured driver and it wasn’t your fault, your no claim discount won’t be lost, and we’ll refund any excess you’ve had to pay. You’ll need to provide us with details of the other vehicle and driver.
  • 5 Star Rating and positive reviews : Our Defaqto 5 Star Rating provides you with expert, independent reassurance about the quality of cover we provide.

Visit our benefits page to find out more about other policy features which could be valuable to you.

* 10% of customers buying comprehensive car insurance with us from August to October 2015 paid this price or less for our standard cover (excluding optional extras). The price you will pay depends on individual circumstances, cover chosen and payment method.

** No claim discount protection covers one claim in a policy year. Cover available for policyholders aged 21 or over with 3 or more years NCD who have had no more than 1 claim in the last year.

*** Based on policies bought direct from Aviva between 1 October 2014 and 30 September 2015. Discount is available on first car per policy and depends on score and price – minimum £200. Discount does not apply to optional extras. Compatible headset required. Data charges may apply.

**** Discount depends on individual circumstances and does not apply to optional extras. Minimum price applies.

^ Up to 1/3 off applied to the cheaper of the two vehicle insurance premiums. Discount does not apply to optional extras. Maximum 1/3 discount available on policies with either one driver, or two drivers who are domestic partners using their vehicles only for social domestic and pleasure.

Customer reviews

Overall rating

This product has been awarded an overall rating of 4.5 / 5 from 9678 customer reviews

Rating breakdown

9678 reviews

  • 5 stars awarded by 6821 reviewers
  • 4 stars awarded by 1984 reviewers
  • 3 stars awarded by 281 reviewers
  • 2 stars awarded by 157 reviewers
  • 1 stars awarded by 435 reviewers

These reviews have been provided by customers who’ve made a claim or bought a motor insurance policy from us.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our motor insurance customers to leave a review after buying a policy and making a claim. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of five and provide feedback on the experience of buying a policy and making a claim with us. Customers also have the option to provide a rating out of five on additional aspects of their experience. After buying a policy, customers are able rate us on value for money, ease of purchase, policy features and benefits and customer experience. After making a claim, customers are invited to rate us on ease of claim process, speed of resolution, fairness and customer experience.

We hope these reviews will help in your search for motor insurance.

Our 3 most recent reviews

Read all 9678 reviews

Gizmocat23 gave this product an overall rating of 5 / 5

Excellent service and efficiency

My car was damaged in the Boxing Day floods in our area. I ended up in a flooded stream with water up to the wheel arch. With difficulty the A.A. got the car to the nearest dealer garage. The garage inspected the car on Tuesday 29th December and declared in a write-off. I contacted Aviva, who spoke to the garage and made an offer on the following day all settled before the end of the year, and the cheque was in my banik by the 2nd January. No drama, no hassle, great service with sympathetic understanding. Would recommend Aviva to anyone they could not have been more helpful.

I would recommend Aviva to a friend

65 or over
Ease of claims process
5 / 5
Speed of resolution
5 / 5
Customer experience
5 / 5
5 / 5


jaynefp gave this product an overall rating of 5 / 5

competitive rates

website easy to use and very competitive rates all round

I would recommend Aviva to a friend

55 to 64
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5


Brownie gave this product an overall rating of 5 / 5

Young driver under 21 was able to get insured finally!

Finally was able to consider a realistic quote for under 21 years of age new driver! Previous quotes were ridiculous. Young people need support to move on in life by learning to drive, have careers and savings.

I would recommend Aviva to a friend

17 to 24


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