Over 50s customer reviews

Purchase rating

This product has been awarded an overall rating of 4.6 / 5 from 80 customer reviews

Rating breakdown

80 reviews

  • 5 stars awarded by 58 reviewers
  • 4 stars awarded by 17 reviewers
  • 3 stars awarded by 3 reviewers
  • 2 stars awarded by 1 reviewers
  • 1 stars awarded by 1 reviewers

These reviews have been provided by customers who’ve bought an over 50s life insurance policy from us.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our life insurance customers to leave a review after buying a policy from us. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of 5 and provide feedback on the experience of buying a policy from us. Customers also have the option to provide a rating out of 5 on value for money, ease of purchase, policy features and benefits and customer experience.

We hope these reviews will help you in your search for life insurance.

Sort reviews

simplysally gave this product an overall rating of 5 / 5

Amazing Avida my request sorted within moments, one call done and dusted thank you

My experience with your colleague who responded to my telephone call was excellent. My policy is now activated and I have the insurance I required. Thank you

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

simplysally

Wensumwanderer gave this product an overall rating of 5 / 5

The perfect solution

This Over 50 Life policy was an obvious choice for me. The terms were clear, the policy affordable and the purchase was simple. A weight has been lifted from my mind.

I would recommend Aviva to a friend

By:
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Wensumwanderer

Happylady gave this product an overall rating of 5 / 5

Life insurance cover.

I found my experience with aviva very helpful and courteous, everything i wanted to know was explained in great detail. No pressure at all to take the policy, plenty of time to change my mind if i wanted to. Paperwork came through pretty quickly as well. Overall would definitely recommend aviva for any insurance.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
45 to 54
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Happylady

plymgirl gave this product an overall rating of 5 / 5

so easy

I found it very easy to check and apply for my over 50s policy

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
55 to 64
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

plymgirl

Minley gave this product an overall rating of 3 / 5

Good customer service.

The policy was very detailed and gave very good advice.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
55 to 64
Policy features and benefits
3 / 5
Value for money
2 / 5
Customer experience
2 / 5
Ease of purchase
3 / 5

Minley

Alathea1 gave this product an overall rating of 4 / 5

very good telephone technique

I wanted to increase my death cover expenses and it was sorted out within a very short time. Just what I needed..

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
4 / 5
Value for money
3 / 5
Customer experience
3 / 5
Ease of purchase
4 / 5

Alathea1

Peasandbarley gave this product an overall rating of 5 / 5

Happy chapp

Great customer service staff very polite all questions I asked were answered quickly

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Peasandbarley

bruich gave this product an overall rating of 5 / 5

So cheap for a 65yr old man to help with his passing away

Well after a quick search for a life policy many wanted my address and email before I would even get a quote so I was very impressed with Aviva in that I got a quote and it was so easy to choose how much to pay etc. So all in all its much easier than I thought before having just gone though my wife recent passing away. Neither of us had life policies as they were all cancelled about 4 years ago because of our poor finances. I wish in some ways that my wife had life insurance but at the time we were too low in income to keep anything going. So at least now my daughters will get some money to help when I go.

I would recommend Aviva to a friend

By:
Gender:
Male
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

bruich

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