Over 50s customer reviews

Purchase rating

This product has been awarded an overall rating of 4.6 / 5 from 84 customer reviews

Rating breakdown

84 reviews

  • 5 stars awarded by 62 reviewers
  • 4 stars awarded by 17 reviewers
  • 3 stars awarded by 3 reviewers
  • 2 stars awarded by 1 reviewers
  • 1 stars awarded by 1 reviewers

These reviews have been provided by customers who’ve bought an over 50s life insurance policy from us.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our life insurance customers to leave a review after buying a policy from us. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of 5 and provide feedback on the experience of buying a policy from us. Customers also have the option to provide a rating out of 5 on value for money, ease of purchase, policy features and benefits and customer experience.

We hope these reviews will help you in your search for life insurance.

Sort reviews

wkstach gave this product an overall rating of 5 / 5

Great customer service.

Aviva offers excellent insurance at competitive prices. The website is very easy to use.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
55 to 64
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

wkstach

SilverFox gave this product an overall rating of 5 / 5

Ease of Purchase

You made the purchase very easy and the benefits very clear. I was really impressed when you sent me a letter giving me the opportunity to cancel. Thank you for the consideration you showed me throughout.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

SilverFox

A customer gave this product an overall rating of 5 / 5

Very straightforward to purchase

I found this a very easy straightforward transaction and is clearly explained. Would recommend Aviva.

I would recommend Aviva to a friend

Gender:
Female
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Alan gave this product an overall rating of 5 / 5

customer service was very good

I have taken out a policy with Aviva and the person I spoke to was very helpful and sorted out just what I needed, I have been with Aviva since they took over my old insurance company Royal Scottish and I have always had good service for many years

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Alan

frothyav1 gave this product an overall rating of 4 / 5

Details of policy explained thoroughly

Was pleased with every aspect of this transaction and would recommend to others

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

frothyav1

TonyD gave this product an overall rating of 4 / 5

Prompt policy issue

I first used Aviva 50+ life cover three years ago because it was amongst the most competitive of insurers having only a one year moritorium on existing health issues. I have since taken out two further policies with Aviva. In truth they were not the cheapest this year but I wanted to keep all the policies together to make things easier when the time came for my dependants to make a claim. Additionally the online quotes system is very easy and policy issue is very prompt.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

TonyD

Pepperpot13 gave this product an overall rating of 5 / 5

Very helpful

Our life insurance had expired and we needed something to carry us through. The experience I had was excellent, very helpful and understanding of my requirements.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
65 or over
Policy features and benefits
4 / 5
Value for money
3 / 5
Customer experience
5 / 5
Ease of purchase
4 / 5

Pepperpot13

birdy gave this product an overall rating of 5 / 5

My review

A simple straight foward application process, would recommend to my friends.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

birdy

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