Over 50s customer reviews

Purchase rating

This product has been awarded an overall rating of 4.7 / 5 from 86 customer reviews

Rating breakdown

86 reviews

  • 5 stars awarded by 64 reviewers
  • 4 stars awarded by 17 reviewers
  • 3 stars awarded by 3 reviewers
  • 2 stars awarded by 1 reviewers
  • 1 stars awarded by 1 reviewers

These reviews have been provided by customers who’ve bought an over 50s life insurance policy from us.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our life insurance customers to leave a review after buying a policy from us. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of 5 and provide feedback on the experience of buying a policy from us. Customers also have the option to provide a rating out of 5 on value for money, ease of purchase, policy features and benefits and customer experience.

We hope these reviews will help you in your search for life insurance.

Sort reviews

Peasandbarley gave this product an overall rating of 5 / 5

Happy chapp

Great customer service staff very polite all questions I asked were answered quickly

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Peasandbarley

bruich gave this product an overall rating of 5 / 5

So cheap for a 65yr old man to help with his passing away

Well after a quick search for a life policy many wanted my address and email before I would even get a quote so I was very impressed with Aviva in that I got a quote and it was so easy to choose how much to pay etc. So all in all its much easier than I thought before having just gone though my wife recent passing away. Neither of us had life policies as they were all cancelled about 4 years ago because of our poor finances. I wish in some ways that my wife had life insurance but at the time we were too low in income to keep anything going. So at least now my daughters will get some money to help when I go.

I would recommend Aviva to a friend

By:
Gender:
Male
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

bruich

wkstach gave this product an overall rating of 5 / 5

Great customer service.

Aviva offers excellent insurance at competitive prices. The website is very easy to use.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
55 to 64
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

wkstach

SilverFox gave this product an overall rating of 5 / 5

Ease of Purchase

You made the purchase very easy and the benefits very clear. I was really impressed when you sent me a letter giving me the opportunity to cancel. Thank you for the consideration you showed me throughout.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

SilverFox

A customer gave this product an overall rating of 5 / 5

Very straightforward to purchase

I found this a very easy straightforward transaction and is clearly explained. Would recommend Aviva.

I would recommend Aviva to a friend

Gender:
Female
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Alan gave this product an overall rating of 5 / 5

customer service was very good

I have taken out a policy with Aviva and the person I spoke to was very helpful and sorted out just what I needed, I have been with Aviva since they took over my old insurance company Royal Scottish and I have always had good service for many years

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Alan

frothyav1 gave this product an overall rating of 4 / 5

Details of policy explained thoroughly

Was pleased with every aspect of this transaction and would recommend to others

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

frothyav1

TonyD gave this product an overall rating of 4 / 5

Prompt policy issue

I first used Aviva 50+ life cover three years ago because it was amongst the most competitive of insurers having only a one year moritorium on existing health issues. I have since taken out two further policies with Aviva. In truth they were not the cheapest this year but I wanted to keep all the policies together to make things easier when the time came for my dependants to make a claim. Additionally the online quotes system is very easy and policy issue is very prompt.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

TonyD

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