Life customer reviews

Purchase rating

This product has been awarded an overall rating of 4.6 / 5 from 105 customer reviews

Rating breakdown

105 reviews

  • 5 stars awarded by 71 reviewers
  • 4 stars awarded by 30 reviewers
  • 3 stars awarded by 2 reviewers
  • 1 stars awarded by 2 reviewers

These reviews have been provided by customers who've bought a life insurance policy from us.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our life insurance customers to leave a review after buying a policy from us. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of 5 and provide feedback on the experience of buying a policy from us. Customers also have the option to provide a rating out of 5 on value for money, ease of purchase, policy features and benefits and customer experience

We hope these reviews will help in your search for life insurance.

Sort reviews

Elaine87 gave this product an overall rating of 5 / 5

Brilliant

Fantastic service, so easy to get our life insurance sorted with no extortionate costs. I would definitely recommend this to family and friends

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
25 to 34
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Coachman gave this product an overall rating of 5 / 5

Great customer service

Had no problems with application for life insurance straightforward application form.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
55 to 64
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

grasu gave this product an overall rating of 5 / 5

Very happy with Aviva

It is very easy to buy from the website,easy to understand. Overall I am very pleased with Aviva. Thank you!

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
25 to 34
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Rutski gave this product an overall rating of 5 / 5

So easy!

Very quick and easy to sort it on the internet.i also rang to check something and the lady who I spoke to was very helpful.all in all very good service.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
25 to 34
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

smudge gave this product an overall rating of 5 / 5

Easy process

Easy to understand policy, good help desk. Very straight forward process, friendly staff.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
55 to 64
Policy features and benefits
5 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

HappyCustomer gave this product an overall rating of 4 / 5

Great Service i hope the keep up the good work

I like that all was so easy to arrange . I retreat that i find;t change earlier to them . Keep up the good work .

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
35 to 44
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
5 / 5

scotty87us gave this product an overall rating of 5 / 5

Why settle for anyone else?

Amazingly easy and the best policy terms of any company out there today, not to mention the lowest monthly payment which makes it very easy to pay and forget. Could not recommend Aviva enough for life insurance. Thanks very much.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
25 to 34
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

JennaLouise gave this product an overall rating of 5 / 5

great customer service

please can someone get back to me though as I wish to increase my payments to 10 pounds per month

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
25 to 34
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Hi there, thank you for leaving a review on our website and it's great to see you've found the service 5*! I have passed your comments on to our Life team and asked them to get in touch asap. Thanks ~ Nicki

Nicki, Aviva Online Team

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