Life customer reviews

Life rating

This product has been awarded an overall rating of 4.6 / 5 from 77 customer reviews

Rating breakdown

77 reviews

  • 5 stars awarded by 53 reviewers
  • 4 stars awarded by 22 reviewers
  • 1 stars awarded by 2 reviewers

These reviews have been provided by customers who've bought a life insurance policy from us.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our life insurance customers to leave a review after buying a policy from us. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of 5 and provide feedback on the experience of buying a policy from us. Customers also have the option to provide a rating out of 5 on value for money, ease of purchase, policy features and benefits and customer experience

We hope these reviews will help in your search for life insurance.

Sort reviews

PersonX gave this product an overall rating of 5 / 5

Overall good

Policy cover and conditions appear good and at a competitive price. Website can be a bit tricky if you need to change some information in terms of history, so in the end we restarted the form filling from the beginning.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
45 to 54
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
4 / 5

MarinaB gave this product an overall rating of 4 / 5

Great call centre team

Spoke to the call centre on two occasions and each time was hugely impressed with the helpful customer service. I knew exactly where I was, how to cancel the existing policy and where best to take out the new one. Great people, very helpful and professional. Noticeable by its rarity in UK business today. Good easy to use web site too. Well done Aviva

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
45 to 54
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

MrsB86 gave this product an overall rating of 5 / 5

Easy and Uncompletcated Life Insurance

Really happy how easy it was to apply for life insurance with Aviva. I had spent over an hour on the telephone with other companies and comparison sites which turned out to expensive with benefits added on that I didn't need. I decided to go direct to Aviva - applied on line and was really pleased with the result.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
25 to 34
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Bogaroo gave this product an overall rating of 5 / 5

The Future

After the birth of my son I wanted to make sure him and my husband would be fine if the worst were to happen. The website was so easy to use and understand and i got my quote quickly without having to hear someone babble over the phone at me about options. I was emailed and post the information I needed very well priced and different coverage for what you need.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
18 to 24
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

bilal gave this product an overall rating of 5 / 5

excellent service service Aviva

I always find what I want with Aviva, fast and excellent, good price/value deal

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
35 to 44
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

matrix40 gave this product an overall rating of 5 / 5

Great Value

Great value with no fuss.My husband also claimed on his critical illness with aviva earlier this year , Aviva paid out within three months and gave us a fantastic service.Would easily recommend A******

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
45 to 54
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

beebo gave this product an overall rating of 5 / 5

great ins package

everything I need to cover my family ii the event of my death

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
45 to 54
Policy features and benefits
5 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

happy gave this product an overall rating of 5 / 5

very helpfull staff everything explain fully policy updated with no hassle

would recommend Aviva policys to friend and family

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
35 to 44
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

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