Life customer reviews

Purchase rating

This product has been awarded an overall rating of 4.6 / 5 from 97 customer reviews

Rating breakdown

97 reviews

  • 5 stars awarded by 64 reviewers
  • 4 stars awarded by 29 reviewers
  • 3 stars awarded by 2 reviewers
  • 1 stars awarded by 2 reviewers

These reviews have been provided by customers who've bought a life insurance policy from us.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our life insurance customers to leave a review after buying a policy from us. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of 5 and provide feedback on the experience of buying a policy from us. Customers also have the option to provide a rating out of 5 on value for money, ease of purchase, policy features and benefits and customer experience

We hope these reviews will help in your search for life insurance.

Sort reviews

Middleagedmum gave this product an overall rating of 5 / 5

Simple straight forward

I spent a while shopping around for cover, Aviva was the best value but most important had a sensible detailed online questionnaire that could manage me being short and fat but otherwise very fit and healthy without diverting to a medical. Cover arranged easily and all aperwork without a glitch.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
45 to 54
Policy features and benefits
3 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

malteazer gave this product an overall rating of 5 / 5

ease of access

i found browsing through aviva website easy, getting my quote was a simple as ABC, their communication, well not used that part as yet, all in great service so far,

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
45 to 54
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Unique gave this product an overall rating of 5 / 5

Ease of purchase

My partner and I were able to purchase life insurance together with ease. Documentations were immediately available for print and it didn't take long for things to be sent via post either. We were able to get cover suitable for us as per cost. Been a good experience. Will definitely recommend Aviva. Looking down to do my dental insurance with Aviva too.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
25 to 34
Policy features and benefits
4 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Jonesy gave this product an overall rating of 5 / 5

Easy

Easy to apply, easy to pay, easy to do, no problems. Thank you

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
45 to 54
Policy features and benefits
4 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

A customer gave this product an overall rating of 4 / 5

Money saved - with extra cover

I'd previously held 2 life insurance policies with Aviva - both decreasing term bought following a house purchase then a move of house recently afterwards. Having shopped around, I discovered that I could double my life insurance cover and reduce my monthly payment. The process was quite long winded but then this is a serious matter. But Aviva have made it as painless as possible and I feel assured with my new policy in place.

I would recommend Aviva to a friend

Gender:
Male
Age:
45 to 54
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
2 / 5

mick61 gave this product an overall rating of 5 / 5

excellent value

I purchased life insurance with Aviva, it was explained so I could understand it and compared to other companys,it is very good value for money.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
45 to 54
Policy features and benefits
4 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Florida gave this product an overall rating of 3 / 5

Problems

Aviva lost my application and it took many phone calls to find it on the system. The customer care was good on this, but it shouldn't have been lost in the first place.

By:
Gender:
Female
Age:
18 to 24
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
1 / 5
Ease of purchase
1 / 5

Alex gave this product an overall rating of 4 / 5

Easy

Really easy to set up and well worth the 5 minutes it takes to sort out. Now I can rest assured my children be financially taken care of when I'm gone

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
25 to 34
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
5 / 5

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