Life customer reviews

Purchase rating

This product has been awarded an overall rating of 4.6 / 5 from 92 customer reviews

Rating breakdown

92 reviews

  • 5 stars awarded by 60 reviewers
  • 4 stars awarded by 28 reviewers
  • 3 stars awarded by 2 reviewers
  • 1 stars awarded by 2 reviewers

These reviews have been provided by customers who've bought a life insurance policy from us.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our life insurance customers to leave a review after buying a policy from us. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of 5 and provide feedback on the experience of buying a policy from us. Customers also have the option to provide a rating out of 5 on value for money, ease of purchase, policy features and benefits and customer experience

We hope these reviews will help in your search for life insurance.

Sort reviews

mick61 gave this product an overall rating of 5 / 5

excellent value

I purchased life insurance with Aviva, it was explained so I could understand it and compared to other companys,it is very good value for money.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
45 to 54
Policy features and benefits
4 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Florida gave this product an overall rating of 3 / 5

Problems

Aviva lost my application and it took many phone calls to find it on the system. The customer care was good on this, but it shouldn't have been lost in the first place.

By:
Gender:
Female
Age:
18 to 24
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
1 / 5
Ease of purchase
1 / 5

Alex gave this product an overall rating of 4 / 5

Easy

Really easy to set up and well worth the 5 minutes it takes to sort out. Now I can rest assured my children be financially taken care of when I'm gone

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
25 to 34
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
5 / 5

wolfmark gave this product an overall rating of 4 / 5

good experience

very good experience, easy to buy online product easily explained very fast process

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
45 to 54
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
4 / 5

saznjack gave this product an overall rating of 5 / 5

my recent purchase

i had been thinking of getting life insurance again as ive always had it, fell on hard times and couldnt afford it, searched on google and came across Aviva, entered my details and got insured, simple, am delighted with my purchase, no lengthy telephone calls!! Would recommend to my friends!!

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
45 to 54
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

v16olf gave this product an overall rating of 3 / 5

Average - but at a good cost

Had to cancel first policy due to making a small change becoming too difficult and service poor. Went straight back on line to purchase a new policy (at the same cost) with the slight change include.....bizarre!!

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
25 to 34
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
3 / 5
Ease of purchase
3 / 5

barryw gave this product an overall rating of 5 / 5

Excellent Customer Services

Very helpful staff and very polite glad I opted for aviva and the price was very competitive

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
35 to 44
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

happycustomer gave this product an overall rating of 5 / 5

Great Value and Service

Online form very easy to complete, all areas covered. Details sent in post and online. Any changes/problems on any of our policies have been dealt with promptly and efficiently. Value for money.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
35 to 44
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

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