Life customer reviews

Purchase rating

This product has been awarded an overall rating of 4.5 / 5 from 143 customer reviews

Rating breakdown

143 reviews

  • 5 stars awarded by 93 reviewers
  • 4 stars awarded by 41 reviewers
  • 3 stars awarded by 4 reviewers
  • 2 stars awarded by 1 reviewers
  • 1 stars awarded by 4 reviewers

These reviews have been provided by customers who've bought a life insurance policy from us.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our life insurance customers to leave a review after buying a policy from us. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of 5 and provide feedback on the experience of buying a policy from us. Customers also have the option to provide a rating out of 5 on value for money, ease of purchase, policy features and benefits and customer experience

We hope these reviews will help in your search for life insurance.

Sort reviews

Aleksandra gave this product an overall rating of 3 / 5

No reply

After purchasing life insurance I sent an email to helpdesk with some question. I did not get any answer... Now I am confused and I think to give up this policy.

By:
Gender:
Female
Age:
25 to 34
Policy features and benefits
3 / 5
Value for money
5 / 5
Customer experience
2 / 5
Ease of purchase
5 / 5

I'm really sorry to see this and have sent you an email to understand what happened and see if your queries have been resolved. If not I'll get this sorted for you

Dave, Aviva Online Team

Disappointed gave this product an overall rating of 4 / 5

Easy to purchase but...

Not the cheapest insurance on the market but it's a 5 star company and it was relatively easy and fast to finalise. The fact I was disappointed about is that my wife is pregnant and her quote went up by £5 once she put that her pregnancy was kind of complicated. Nothing to worry about according to the doctors but if you call Aviva to explain you can't claim the bonus they are promising. I felt like she has been discriminated and I wished I didn't make my cover with them. At the end there are other companies better value for money and who you can talk to before the purchase without missing out on a gift.

By:
Policy features and benefits
3 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
5 / 5

Hi there I'm so sorry to hear about the price increase on your wife's policy. I appreciate how you must be frustrated by this, especially if the doctors advised she would be absolutely fine. I'm afraid there's unlikely to be anything we can do to change this; however I've passed your review onto our Life insurance team and asked them to contact you to discuss this further and to provide clarification as to why this has happened. I hope this helps and thanks for leaving your review, we appreciate you letting us know how we are doing.

Kind Regards, Stephanie

Torch gave this product an overall rating of 5 / 5

Excellent purchase

Great service,i was pleased how nice and easy was to purchase the product from aviva,just excellent

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
35 to 44
Policy features and benefits
5 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Oleksa gave this product an overall rating of 5 / 5

Website ease of use

The website was very easy to use and navigate around and easy to understand. The whole process of the application was detailed in a customer friendly manner.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
55 to 64
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

fattyjones gave this product an overall rating of 5 / 5

renewing my car insurance

had a renewal through the post for my car insurance and found it had a discount if you renewed online.It was easy to follow and do.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
45 to 54
Policy features and benefits
4 / 5
Value for money
5 / 5
Customer experience
4 / 5
Ease of purchase
5 / 5

winnieshouse gave this product an overall rating of 5 / 5

excellent service

Found very easy to work through form, did do comparisons but came back to Aviva, my paperwork arrived within a few days of completion, excellent service

I would recommend Aviva to a friend

By:
Gender:
Female
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

MrBubbles gave this product an overall rating of 4 / 5

not sure on your aftercare yet

Very happy with recent purchase, however, I had a query post purchase which I sent via e-mail nearly a week ago, and not even had an acknowledgement yet.

I would recommend Aviva to a friend

By:
Policy features and benefits
4 / 5
Value for money
3 / 5
Customer experience
2 / 5
Ease of purchase
5 / 5

I'm very sorry to see your email hasn't yet been responded to. I've chased this up with our Life department to investigate why this has happened and get a response to you asap. I'm pleased you are happy otherwise and would like to thank you for choosing Aviva and taking the time to leave a review on our site.

Nicki, Aviva Online Team

Ranjha gave this product an overall rating of 5 / 5

Great service

GREAT SERVICE Good communication And Good policy plan I'm very happy with

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
25 to 34
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

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