Life customer reviews

Purchase rating

This product has been awarded an overall rating of 4.6 / 5 from 86 customer reviews

Rating breakdown

86 reviews

  • 5 stars awarded by 58 reviewers
  • 4 stars awarded by 26 reviewers
  • 1 stars awarded by 2 reviewers

These reviews have been provided by customers who've bought a life insurance policy from us.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our life insurance customers to leave a review after buying a policy from us. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of 5 and provide feedback on the experience of buying a policy from us. Customers also have the option to provide a rating out of 5 on value for money, ease of purchase, policy features and benefits and customer experience

We hope these reviews will help in your search for life insurance.

Sort reviews

barryw gave this product an overall rating of 5 / 5

Excellent Customer Services

Very helpful staff and very polite glad I opted for aviva and the price was very competitive

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
35 to 44
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

happycustomer gave this product an overall rating of 5 / 5

Great Value and Service

Online form very easy to complete, all areas covered. Details sent in post and online. Any changes/problems on any of our policies have been dealt with promptly and efficiently. Value for money.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
35 to 44
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

sookey gave this product an overall rating of 4 / 5

Easy to use

The Aviva website was easy to use and not bogged down with jargon. I had my form filled out in a matter of minutes which made me a happy customer.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
45 to 54

bones27 gave this product an overall rating of 4 / 5

very good service

great service and very easy to fill in forms online.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
45 to 54
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
4 / 5

EmmaWB gave this product an overall rating of 4 / 5

Seems like a good policy

I liked being able to choose the amount to pay every month. The one thing that I would have liked at the application stage would have been to choose to put the payout into trust to my husband.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
25 to 34
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
4 / 5

cycleman56 gave this product an overall rating of 5 / 5

On-line insurance

needed to take out some short term life insurance. Had succesfully used Aviva before so were a natural choice for the policy I need. Application easy to complete with instant quote. Completing the process was very simple and stress free. Good value for money.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
55 to 64
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

A customer gave this product an overall rating of 5 / 5

Easy and stress free

I was slightly worried about whole process but they made it sole and took the stress out of it all Thankyou

I would recommend Aviva to a friend

Gender:
Male
Age:
35 to 44
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

rozyk gave this product an overall rating of 5 / 5

Good price

Easy to apply & fair price charged. Online application made it easy to fit around lifestyle

I would recommend Aviva to a friend

By:
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

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