Life customer reviews

Purchase rating

This product has been awarded an overall rating of 4.6 / 5 from 115 customer reviews

Rating breakdown

115 reviews

  • 5 stars awarded by 76 reviewers
  • 4 stars awarded by 35 reviewers
  • 3 stars awarded by 2 reviewers
  • 1 stars awarded by 2 reviewers

These reviews have been provided by customers who've bought a life insurance policy from us.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our life insurance customers to leave a review after buying a policy from us. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of 5 and provide feedback on the experience of buying a policy from us. Customers also have the option to provide a rating out of 5 on value for money, ease of purchase, policy features and benefits and customer experience

We hope these reviews will help in your search for life insurance.

Sort reviews

siggy75 gave this product an overall rating of 5 / 5

Quick, easy, perfect!

I am totally satisfied, I have never thought that would be so easy.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
35 to 44
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Lancs gave this product an overall rating of 5 / 5

Easy

Looked at several websites. Aviva was the easiest to use and had the best price.

I would recommend Aviva to a friend

By:
Gender:
Male
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

A customer gave this product an overall rating of 4 / 5

competitive

I found Aviva to be the cheapest. The online process was simple. Would recommend.

I would recommend Aviva to a friend

Gender:
Male
Age:
35 to 44
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
4 / 5

SazMac03 gave this product an overall rating of 5 / 5

Great

Very easy to use and everything was set up quickly for us and documents received quickly too. Happy customer

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
25 to 34
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

MrSmith gave this product an overall rating of 5 / 5

Great wensite

Fast efficient service the website was clear and understandable. Great service.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
45 to 54

Oldone gave this product an overall rating of 5 / 5

Excellent Customer Service

Really helpful customer service people during the first phone conversation and for every subsequent phone call that I made. Every effort made to meet my needs and acknowledge any concerns I had. Regular contact during the process to keep me updated. The process went through smoothly despite health issues which I developed during the process. Many thanks to all those I dealt with. I find these days that customer service in manycompanies is not as good as it could be, but the team I dealt with were excellent.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
45 to 54
Policy features and benefits
4 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

abigail93 gave this product an overall rating of 4 / 5

fast, efficient and effective

as soon as i made the decision to get a life insurance cover after deliberating on who to go with i picked aviva for it's swiftness in processing an application.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
18 to 24
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
4 / 5

Brodie gave this product an overall rating of 4 / 5

Very good and easy website to use

An easy web site to use and with a quick response and follow up. Just how web sites are supposed to be .

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
55 to 64
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
3 / 5

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