Life customer reviews

Purchase rating

This product has been awarded an overall rating of 4.6 / 5 from 122 customer reviews

Rating breakdown

122 reviews

  • 5 stars awarded by 80 reviewers
  • 4 stars awarded by 37 reviewers
  • 3 stars awarded by 2 reviewers
  • 1 stars awarded by 3 reviewers

These reviews have been provided by customers who've bought a life insurance policy from us.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our life insurance customers to leave a review after buying a policy from us. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of 5 and provide feedback on the experience of buying a policy from us. Customers also have the option to provide a rating out of 5 on value for money, ease of purchase, policy features and benefits and customer experience

We hope these reviews will help in your search for life insurance.

Sort reviews

Frankie gave this product an overall rating of 5 / 5

Speed of decision

The policy was refered due to underwriting as i am currently pregnant, I expected this to take quite a while bit within 3 days I got acceptance through, this was great as its important to me to get something in place asap.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
35 to 44
Policy features and benefits
4 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

PapaBearDoug gave this product an overall rating of 4 / 5

Perfect Product, Easily Found

Life Insurance - for a self employed person - simply found. No worries, transaction easy to set up and get going. Brilliant website as well. Highly recommended.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
45 to 54
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
4 / 5

Douggie gave this product an overall rating of 1 / 5

Poor Experience to Lengthy Application Process

If we had known what pointless hoops we were expected to jump through and the length of time the application process was going to take, we would have not engaged with Aviva. The rules of engagement should have been pointed out from the outset

By:
Policy features and benefits
3 / 5
Value for money
2 / 5
Customer experience
1 / 5
Ease of purchase
1 / 5

Hi there, thank you for taking the time to leave a review on our site. Naturally, I'm sorry to see you were unhappy with the quote process. We endeavour to keep this as simple as possible and I will pass your comments on to the relevant teams to ensure we are continually improving our service. Thanks again

Nicki, Aviva Online Team

Billie gave this product an overall rating of 5 / 5

Easy purchase

Very easy to do best overall life insurance i could find for the price would reccomend and great incentives

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
25 to 34
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Queenie76 gave this product an overall rating of 5 / 5

Good service without the hassle

Would happily recommend to friends and family... No hassle and no medical required!

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
35 to 44
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Princess gave this product an overall rating of 4 / 5

Good product

In think AVIVA gave a good explanation of the procut and it was fairly easy to understand. I found the steps manageable to follow. I think each question was clearly written, not over complicated and I could answer them. I thought the process would be difficult but it was quite straight forward throughout.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
45 to 54
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
4 / 5
Ease of purchase
5 / 5

A customer gave this product an overall rating of 5 / 5

Quick and easy

Very easy to apply on line and the cover is quickly in place.

I would recommend Aviva to a friend

Gender:
Female
Age:
45 to 54
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

siggy75 gave this product an overall rating of 5 / 5

Quick, easy, perfect!

I am totally satisfied, I have never thought that would be so easy.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
35 to 44
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Back to top