Life customer reviews

Purchase rating

This product has been awarded an overall rating of 4.5 / 5 from 172 customer reviews

Rating breakdown

172 reviews

  • 5 stars awarded by 113 reviewers
  • 4 stars awarded by 47 reviewers
  • 3 stars awarded by 5 reviewers
  • 2 stars awarded by 1 reviewers
  • 1 stars awarded by 6 reviewers

These reviews have been provided by customers who've bought a life insurance policy from us.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our life insurance customers to leave a review after buying a policy from us. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of 5 and provide feedback on the experience of buying a policy from us. Customers also have the option to provide a rating out of 5 on value for money, ease of purchase, policy features and benefits and customer experience

We hope these reviews will help in your search for life insurance.

Sort reviews

forkhandlespaul gave this product an overall rating of 5 / 5

life insurance for Two

purchase life insurance for two and all benefits met our requirements. Will reccommend.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
35 to 44
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
4 / 5

ljj2012 gave this product an overall rating of 4 / 5

Good Product

Easy to set up Life Insurance on-line and my quearies were dealt with very quick when I rang them

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
25 to 34
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
4 / 5

Forest gave this product an overall rating of 4 / 5

Very nice person to talk to

I had a very nice chat, very friendly person. Why 50 characters, just wanted a simple review!!!!! Will not do this again, you don't have to type 50 characters just to get a valid opinion.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
35 to 44
Policy features and benefits
3 / 5
Value for money
3 / 5
Customer experience
4 / 5
Ease of purchase
4 / 5

A customer gave this product an overall rating of 1 / 5

A bit disappointed

To be honest i still can't review this insurance because i don't know if i finaly have it or not. Couple months back i was told you were waiting for the doctors records. but i had to call myself to find out. No one contact me to inform me how my application is being processed and i still don't know if everything is finalized and if im insured or not. No one informs me about anything.

Gender:
Male
Age:
25 to 34
Customer experience
2 / 5
Ease of purchase
4 / 5

Hi there I'm ever so sorry to hear you weren't kept fully updated in relation to your policy. I've asked our Life insurance team to contact you to discuss this further and to hopefully put your mind at ease. I hope this helps and I appreciate you taking the time to leave us your review and let us know your thoughts regarding the service we've provided. Many Thanks

Stephanie, Aviva Online Team

aquatek gave this product an overall rating of 5 / 5

Easy to use web-site

Only wanted simple cover to protect against the worst. This was provided and the web page was very user friendly.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
25 to 34
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

jay6600 gave this product an overall rating of 5 / 5

Great thing we all should have ★★★★★

i chose Aviva after the great policy they gave my mother and it was very straightforward and helpful when time to claim came :-( so with the family being more than happy with that service my first choice for my own life assurance was with Aviva , I cannot fault them the online application was clear quick and easily completed ,the paperwork arrived promptly and in few weeks it was all complete and accepted ,and the value is superb ,hope its never needed but if is i am sure it'll bring peace of mind to my family. ★★★★★Thanks Aviva I will be recommending you to others ★★★★★

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
35 to 44
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Maxi gave this product an overall rating of 5 / 5

Easy and quick

Took only a few mins. Very easy to follow the process and complete.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
45 to 54
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

littlegem gave this product an overall rating of 5 / 5

great customer

Amazing how easy it was would recommend anyone to use this

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
25 to 34
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

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