Becoming a global brand

Amanda Mackenzie interview – 29 May 2009

Video interview: Aviva's chief marketing officer Amanda Mackenzie discusses the company's move to a global single brand and what it means for customers and employees worldwide.

Full movie

  • Full version - view
  • Part 1: The move to a global brand – view
  • Part 2: Building the brand – view

Download full transcript

WC02101 03/2009

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