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Case studies

By providing Group Life cover for your employees, you’ll be reassuring them that you care about their welfare. If there’s ever a need to make a claim, we’ll do everything we can to be as sensitive as possible while we handle the details professionally – as you’d expect. These examples may help to illustrate the support that Group Life could provide when it’s needed most…

Help at difficult times

After a short illness, a popular 52-year-old man died from throat cancer. As the director of a large business, he'd set up a Group Life policy for him and his employees. His wife knew he'd arranged a lump sum and pension payments for their children, and also knew that bereavement counselling was available.

All equally devastated by their loss, she'd found family members drawing deeply on her own personal reserves. This left her feeling physically drained and barely able to deal with the hundreds of people, colleagues and friends, who wanted to attend the funeral.

She called the bereavement helpline. Initially, she was comforted by simply being able to talk through her concerns with a compassionate counsellor. She was also relieved to find practical help and advice on how to cope with arrangements for a small private family ceremony, and a larger, open memorial service.

In this example, we could help by:

  • Offering practical guidance and advice on aspects of bereavement
  • Providing ongoing financial support to dependants
  • Giving emotional support to dependants at a time they needed it most

Planning ahead

A well-qualified 49-year old man was fortunate enough to receive three offers of employment from different companies. He and his wife compared them carefully. Two companies were marginally closer to their home, but when they considered the working environment, the duties and the basic salary – there was very little else to tell them apart.

However, one employer offered a 4 x salary Group Life policy on top of the basic benefits package. With three young children, their financial adviser had previously recommended taking out life assurance, but financial commitments had made this difficult.

Having recently lost an aunt, the wife was very aware of the emotional strain involved for anyone suffering from bereavement. The couple agreed that to them, the benefits afforded to them by one company's additional commitment to its employees far outweighed the geographical advantages of the other two.

In this example, we could help by:

  • Giving the employer a benefit with which to attract high quality staff
  • Providing reassurance against the unexpected to employees and their families

WC00511 12/2013

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