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Market insights

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We’re promoting the benefits of private healthcare and wellbeing to your clients all the time, both directly and indirectly, with our marketing activities and insights. Our work in the healthcare arena positions us as a ‘thought leadership’ provider, as we’re always exploring topics that are pertinent to you and your clients.

It’s our promise of Good Thinking to work hard to help make things simpler, better and more efficient for you and your clients.

One way we do this is by producing regular healthcare reports that giving real insight into customers’ views and behaviours, helping you better respond to their changing needs.

You’re welcome to share our reports with your clients. These may be of particular interest to corporate clients, who often consider the providers’ roles in service provision to be of greater significance than the cost of a policy.

In the sections below you’ll find links to our Health Check UK and Relocation Trends reports, along with a number of articles giving opinions on wide-ranging health matters.

Health Check UK report 2016

Aviva’s Health Check UK report aims over time to track both the physical and mental health of the nation through trends in exercise, diet, illness and general well-being.

The third edition of the Aviva Health Check UK report investigates health habits among UK families - snacking, dinner table trends, family activities and wider attitudes to health.

As health experts, we’ve always been conscious of the impact that poor diets and sedentary lifestyles are having on our public health services. However, other changes in health patterns can also play an important part in shaping our healthcare – and it’s these broader issues that we’re keen to monitor, using to shape the best possible portfolio of services for our members.

Spotlight on self-help

In this report we shine a spotlight on family concerns including eating and sleeping habits as well as the generation divide.

  • We interviewed 1500 nationally represented UK families with children up to the age of 18 to provide a robust survey into the health habits of families in the UK.
  • We also share some healthy actions that clients can do that can help them start their journey to living a healthier lifestyle.

Talking about technology

We also examine the growing role of digital technology, and how it could help people to take a more active role in monitoring and managing their own health. We asked our audience for views on; ‘internet diagnosis’; health apps and ‘virtual GP services’. We also canvass views of first-hand physical experiences, not only with GPs but also at the hands of healthcare providers in general.

Download the Aviva Health Check UK Report now, and you’ll discover other insights to the health of our nation.

Past Health Check UK reports

Our 2015 report identifies patterns of health and well-being across the nation, across generations and across body types, identifying the problems particular to these demographics.

Health Check UK report 2015

WC00927 02/2017

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