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Market insights

We’re promoting the benefits of private healthcare and wellbeing to your clients all the time, both directly and indirectly, with our marketing activities and insights. Our work in the healthcare arena positions us as a ‘thought leadership’ provider, as we’re always exploring topics that are pertinent to you and your clients.

It’s our promise of Good Thinking to work hard to help make things simpler, better and more efficient for you and your clients.

One way we do this is by producing regular healthcare reports that giving real insight into customers’ views and behaviours, helping you better respond to their changing needs.

You’re welcome to share our reports with your clients. These may be of particular interest to corporate clients, who often consider the providers’ roles in service provision to be of greater significance than the cost of a policy.

In the sections below you’ll find links to our Health Check UK and Relocation Trends reports, along with a number of articles giving opinions on wide-ranging health matters.

Health Check UK report 2015

Aviva’s Health Check UK report aims over time to track both the physical and mental health of the nation through trends in exercise, diet, illness and general well-being.

In our second Health Check UK report, we bring you more news of trends in health, illness and mental wellbeing across the nation.

As health experts, we’ve always been conscious of the impact that poor diets and sedentary lifestyles are having on our public health services. However, other changes in health patterns can also play an important part in shaping our healthcare – and it’s these broader issues that we’re keen to monitor, using to shape the best possible portfolio of services for our members.

Spotlight on self-help

In this report we shine a spotlight on people’s concerns about their personal wellbeing. Surveying 2,000 UK adults of all ages, we look at the effects of increasing pressure on our public health services, and what we could do to alleviate the situation over time

  • We explore attitudes to the NHS; patients’ expectations; and feelings towards the move to encourage us to take more responsibility for our personal health.
  • We also share people’s thoughts about cancer – what support do they need during diagnosis, and concerns about the finances surrounding services and drugs.

Talking about technology

We also examine the growing role of digital technology, and how it could help people to take a more active role in monitoring and managing their own health. We asked our audience for views on; ‘internet diagnosis’; health apps and ‘virtual GP services’. We also canvass views of first-hand physical experiences, not only with GPs but also at the hands of healthcare providers in general.

Download the Aviva Health Check UK Report now, and you’ll discover other insights to the health of our nation.

Past Health Check UK reports

Our 2014 report identifies patterns of health and well-being across the nation, across generations and across body types, identifying the problems particular to these demographics.

Health Check UK report 2014

Aviva Relocation Trends Report

Our most recent Aviva Relocation Trends Report looks at the experiences of 289 UK employers and 1,500 UK adult consumers. We uncover the challenges employers face, relocating their UK employees overseas, and explore what it’s actually like to make the move, live, work and do business in other countries.

In this edition, we uncover many key insights relating to international relocation. While employers are expanding their commercial operations into new territories, many still find the different rules and regulations related to international healthcare complex and challenging. It therefore wasn’t surprising to see that intermediaries continue to have a really important role to play in helping their clients confidently choose the right international health provision for their employees.

Read the summary Relocation Report

Past Relocation Trend Reports

Our first Relocation Trend Report canvassed the views of employers and their employees on issues relating to international relocation. The results provided a snapshot of issues and concerns relating to international assignments at the time.

WC00927 03/2016

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