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How video calling can help your business

Published: 12 Jun 2014

When it comes to expanding your business, utilising the latest technology is a must.

Not only does it demonstrate to potential clients that your finger is on the pulse when it comes to looking for any advantage you can give over your competitors, but it also shows you are constantly striving for excellence.

While facilities such as Skype have been around for some years now, there is still a large proportion of the population - and businesses - that don't feel completely comfortable with using them.

Whether this is down to a lack of technical know-how or an absence of confidence in front of a camera, it is unclear. However, both of these concerns are unfounded - video calls can be easy to make and there is little difference to speaking to someone in front of a camera as there would be communicating with them face-to-face.

One of the real benefits that video offers over the telephone is that it makes it much easier for you to convey sincerity to potential clients and use body language to engage with them. This can sometimes be difficult when broaching certain topics, so any assistance in reinforcing relationships and improving communication is likely to be greatly appreciated.

After all, one of the most widely reported statistics on the subject suggests as much as 93 per cent of communication is in fact non-verbal. Therefore, if you are only making yourself available to clients via phone calls, perhaps now is a good time to consider the benefits of video services like Skype, FaceTime and Google+ Hangouts.

As well as these video services, you could connect with your clients via WebEx - allowing you to meet online while having the capability to display and share relevant documentation, offering a full face-to-face experience.

Another plus point of video calling is the potential cost savings you can make. Instead of spending half a day travelling across the country for a meeting, this service can help you to cut your journey out completely, meaning you don't end up having to pay for petrol or pricey train fares.

A study of 2,000 workers, commissioned by cashback site Quidco, revealed in an average month, individuals spend a fifth of their wages on work-related expenses. Of that fifth, the greatest proportion goes towards commuting, with the monthly cost of fuel, train fares and parking fees totting up to around £161 - a cost that video calling may help to bring down.

Similarly, because you are not losing any time in getting from A to B, this means you are able to increase your productivity by speaking to more potential customers during your day.

The Growing Your Business area of our website offers plenty of advice on how you can utilise a range of strategies to give yourself a competitive edge in the PMI market.

Will you be one of the 130 million that research has forecast will be using mobile video calling by 2018?

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