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Small Business Saturday aims to drive SMEs forward

Published: 05 Dec 2014

Taking place on the first Saturday of December every year, Small Business Saturday is a campaign that aims to raise awareness among the UK public that they don't have to go to the largest organisations to get the best bargains.

The initiative was first launched in the US in 2010, encouraging shoppers to visit local shops instead of large chain stores.

Although the focus is on a single shopping day, the idea is that the experience will open the eyes of consumers to the possibilities of visiting smaller businesses they may otherwise overlook.

According to those behind Small Business Saturday, more than £460 million was spent at small businesses on the day in 2013, receiving over 1.3 million Facebook 'likes' in the process. Additionally, the campaign was recognised by nearly half (48%) of UK shoppers and gained the backing of 40% of the country's local authorities.

However, the campaign isn't focused purely at consumers. Advice and resources are also available on Small Business Saturday's website to support small business owners who are looking to grow their business. Legal guidance, social media tips and how to grow your online presence are just a few of the areas that are covered – this is similar to how we can help you grow your business.

For more information on how you can grow your business, speak to your usual Aviva consultant.

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