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What can I blog about to boost my business?

Published: 15 Aug 2014

When it comes to expanding your business online, having a blog is just about the most cost-effective way to go about it.

As well as providing potential clients with information about your products, you can increase engagement and strengthen your relationship with your customers - all by regularly writing posts about an industry you're already passionate about - commonly known as a blog.

However, one of the most frustrating aspects of building your presence on the web can often be trying to figure out what you actually want to blog about.

For a start, it can be difficult to get into the mind-set that people might actually have an interest in reading what you have to say, but don't downplay yourself! As far as your audience is concerned, you are perfectly positioned to offer advice on private medical insurance (PMI) and Group Risk, and as long as the guidance and viewpoints you write are measured and can be supported, then you can easily use a blog to your advantage.

Case studies

Writing about case studies is an ideal way of showing possible customers how PMI has benefited some of your existing clients first-hand.

You don't have to use real names as the people involved may feel uncomfortable with you directly blogging about them. However, as long as you can tell a story that demonstrates why they needed PMI and the difference it made to their life, then it's probably worth shouting about.

Regular case studies can go a long way towards showing consumers what the real value of taking out a policy can be and work well because it can naturally get those reading them to think "what if this was me?", thus encouraging them to conduct further research of their own into the benefits of PMI.

Industry news

This doesn't have to be about the PMI sector per se, although if you ever come across research that highlights how more people are taking out policies, for example, then this could be worth writing about to emphasise how an increasing proportion of the population are seeing such products as necessities.

News about new treatments and breakthrough research could be interesting to write about and engage people who are actively looking to find out what they can and can't get covered under PMI. Feel free to add your own comments and industry predictions, as well as advice for people who are considering purchasing a policy in the near future.

Why not try to get create some engagement with your readers and ask about their opinions on the latest healthcare trends. By encouraging them to interact with your blog, you are building a connection between yourself and the audience, which can strengthen the relationship you have with your clients.

Grow your business

Of course, a blog is only part of a wider strategy you can employ to expand your potential customer base, with social media and other forms of marketing all part of the modern broker's arsenal when it comes to advertising their business.

If you're interested in finding out more about what you can do to develop your company, check out the Growing your business section of HealthcareZone for more help, statistics and advice on our products.

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