For financial adviser use only. This information has not been approved for use with customers. If you are a customer please go to www.aviva.co.uk/health-insurance.

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New Thinking header.  Practical digital ideas for growing your PMI or Group Risk business, at the click of a button

New Thinking

With so many recent changes in the healthcare market, we realised what mattered was giving you innovative and practical ways to help you build your business. We needed to give you some New Thinking.

New Thinking is about delivering innovative and pragmatic tools, videos and content from some of the UK’s experts to help you - whether you’re an IFA, a corporate adviser, a broker, or an EBC.

Healthcare specialist?

Learn more about using digital technology to market your business better. We’ve developed a number of practical step-by-step videos, sales aids and suggested some further reading to help you.

Find out more >

Behavioural science – sandwich generation

We have identified some behavioural sciences that you should take into account to stimulate the most successful conversations possible with each of your clients - ultimately leading to the right solution for them.

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PMI and the sandwich generation

We've put together a number of useful guides and videos to help you have more successful conversations with your sandwich generation clients about private medical insurance (PMI).

Find out more >

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