For financial adviser use only. This information has not been approved for use with customers. If you are a customer please go to www.aviva.co.uk/health-insurance.

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Statistics and tools

Need some Private Medical Insurance statistics from Aviva?

When you’re talking to clients, it helps to have relevant information to hand. But finding statistics that will have an impact isn’t easy – particularly when you think about the amount of information they’re already taking on board. That’s why we’ve done some of the work for you.

Copy and paste these statistics into presentations (it’s a good idea to insert the source references, too), or simply use them during client-facing meetings to emphasise the potential benefit of having Private Medical Insurance.

  • Private Medical Insurance (PMI) statistics
    Facts and figures that support the case for putting Private Medical Insurance in place
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  • Useful tools
    Calculators, illustration tools, quote engines and more…
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Private Medical Insurance (PMI) statistics

These Private Medical Insurance-related statistics could help you when you’re talking to clients about healthcare and PMI policies.

There’s a lot of information to convey when you’re explaining the benefits of a healthcare policy to your clients. By illustrating your proposal with statistics, it can help your clients correlate the risk of injury or illness with the time it could take to get treatment and return to health or get back to work. Please note, the below statistics have been sourced from third party websites.

Waiting times – how PMI policies can help

Clients may not have thought about what it means to wait for non-emergency care. From January 2009, the Government declared that no-one should wait more than 18 weeks from referral to treatment (RTT) in England unless it was clinically appropriate to wait longer. But that means clients could wait over three months or more to have an operation in some cases.

Private Medical Insurance helps your clients get access to prompt, private treatment without needing to join waiting lists. Surprisingly though, according to Datamonitor, just 14% of the UK population have Private Medical Insurance policies in place. Forthcoming changes to the NHS may prompt more people to explore Private Medical Insurance.

For more general information about waiting times, we recommend the Office of Health Economics publication, OHE Guide to UK Health and Health Care Statistics, and the Dr. Foster Intelligence website.

Heart disease statistics

According to the British Heart Foundation's Cardiovascular Disease Statistics 2014, over 569,000 people died from all causes of Cardiovascular diseases in the UK in 2014. That figure includes 73,680 deaths from Coronary Heart Disease (CHD) and 41,398 from strokes.

  • There are up to 175,000 heart attacks in the UK each year. While heart attacks can be caused by congenital traits, it’s important to look after health and wellbeing so that we reduce the risk of heart conditions.
  • Surprisingly though, only around 30% of men and women eat the recommended 5-a-day portions of fruit and vegetables, and nearly a third of adults regularly exceed the government recommended levels of alcohol intake.
  • 6 out of every 10 adults in England has raised cholesterol (above the 5mmol/l recommended limit), 1 in 4 adults in the UK are classified as being obese, and an estimated 1 in 17 people in the UK has diabetes.

Most Private Medical Insurance policies offer benefits that can help clients monitor their health, or even improve it with access to services that offer wellness, fitness or nutritional information. All our PMI policies offer discounts to a network of health clubs and gyms across the UK. Our Healthier Solutions policy offers an online programme called MyHealthCounts that encourages clients to find out more and improve their current health and gives them premium discounts at renewal if they’ve improved their health.

For more information about heart disease, we recommend the British Heart Foundation’s website.

Cancer statistics in the UK

Cancer Research UK is the UK’s leading cancer charity. They reported that there were around 162,000 deaths from cancer in the UK in 2012 – with someone being diagnosed with a type of cancer once every two minutes.

  • Cancer causes more then one in four of all deaths in the UK – with more then 1 in 5 being due to lung cancer, largely due to smoking.
  • More than one person every four minutes died from cancer in the UK in 2012

However, cancer death rates fell by over a fifth – partly due to advances in medical technology, and clinicians’ ability to diagnose and treat cancer much earlier than previously.

Read more about our Cancer Pledge, and see how the benefits we offer can tie in with these statistics.

For more information about cancer, we recommend the Cancer Research UK website.

Mental health statistics

When we refer to mental health, we’re talking about the way we think, feel and behave. The Mental Health Foundation estimates that one in four of us will experience some form of mental health problem – ranging from mild depression to a more serious condition – which can affect our daily lives, relationships, and physical health.

  • According to the Mental Health Foundation, mixed anxiety and depression is the most common mental disorder in Britain. Depression affects 1 in 5 older people, and women are more like to treated for a mental health problem than men. Around 10% of children have a mental health problem at any one time.
  • Suicide rates show that British men are three times as likely to die by suicide than British women, and self-harm statistics show that the UK show one of the highest rates in Europe: 400 per 100,000.

(Stress helpline is available to members over 16 only)

Injury at work statistics

In the UK, the Health and Safety Executive (HSE) monitors the incidences of injury at work. From your perspective, sometimes the key to making a Private Medical Insurance sale will be relating the financial impact of being unable to work to the cost of the policy itself – the benefit being prompt treatment, rather than joining a waiting list for treatment. These HSE statistics could help you impress the consequences of injury at work on your clients.

  • In 2013/14 there were 77,593 reported non-fatal injuries to employees.
  • Of these injuries, the most common kinds of accident involved slips or trips (28%), handling, lifting or carrying (24%), and being struck by moving objects (10%).

With a Private Medical Insurance policy like Healthier Solutions or Solutions in place, your clients can be assured of receiving support from a provider that prioritises returning to health and getting back to work.

For more information about injuries at work, we recommend the Health and Safety Executive’s website.

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