Which Clients?
A number of your current clients may or may not have thought about the benefits and peace of mind that PMI can bring. We have outlined below which of your individual and corporate clients might benefit most from having PMI.
- Which individual clients
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- The older and wiser
There’s a stage in life when we are all more acutely aware of health issues. Typically this is 35 years plus, when we realise that we’re not as young as we used to be, and that we should look to spend our money wisely. For 20-year-olds, PMI is much further down the priority list, so targeting your older and wiser clients may be more productive. - The self-employed
Any short-term illness may have an immediate and direct impact on their business. With PMI they can have access to prompt specialist advice and treatment, and therefore return to work as soon as possible with the minimum amount of disruption. - Those changing jobs
Should any of your clients change job, it’s important to ask them what benefits they will be eligible for in their new role. Should they be forgoing their company-paid PMI cover, it is more likely that they will wish to take out individual cover. - Those requiring a shorter waiting time
Your clients, or one of their friends or family members, may have experienced a substantial wait to be treated on the NHS. Therefore, they may feel that private treatment is more appropriate to ensure more prompt access. - Those with family priorities
Starting a family changes our priorities. We all want to make sure our loved ones are taken care of and receive prompt access to the best care available if they need it. Health Solutions, our individual and family policy provides excellent value for money for those wishing to cover their partners and children as well as the peace of mind that PMI brings.
- The older and wiser
- Which corporate clients
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PMI is commonly purchased across many industries - manufacturing, professional services, motor vehicle trade and engineering are great targets. One reason for this is because the impact of sickness absence is felt much more in industries requiring professionals with specific skill sets.
The SME market is rich with opportunity and, naturally, the interest is weighted across a range of businesses all of whom will have different requirements and budgets.
With the opportunity to offer a truly flexible PMI product like Solutions it means that no matter what size, age or type of company you are targeting, you will be able to effectively tailor cover to fit your clients’ individual needs. Solutions has a number of options for your client’s to choose giving them flexibility - for any company up to 249 employees.