Motorists support new plates, study shows

Article date: 29 August 2001

Britain’s motorists have come out in support of the newEuropean style vehicle number plates, according to a study outtoday.

More than three-quarters of people think it’s a good ideathat the new look car registration plates – which come intoeffect on 1 September - identify where in Great Britain themotorist lives and offer the car owner the option of displaying theEuro symbol.

And awareness of the changes is high - with more than two-thirds of people knowing about the introduction, according to theindependent survey commissioned by leading motor insurer NorwichUnion.

The new format has been designed to help witnesses recalldetails of the number plate – which will start with twoletters rather than the current letter and number combination.

But this may still prove too difficult for the third of allmotorists who say they struggle to even remember their ownregistration number.

Richard Alger, market development manager at Norwich UnionInsurance, said: "These changes being introduced by the DVLA willapply to the plates of vehicles registered from September and toall replacement plates. Our research shows that people welcome thechanges and are particularly interested in being able to identifythe region where the car was registered.

"And maybe the introduction of these new number plates will givechildren travelling in the car a new game to play – spottingwhere people live, instead of the number of red cars on theroad."

Motorists requiring additional information about number platescan call the DVLA Vehicle Enquiries on 0870 240 0010.

Norwich Union offers full travel and motor insurance formotorists. For more information contact your insurance broker orcall Norwich Union Direct on 0800 888 111.

Notes to Editors:

*Norwich Union commissioned Taylor Nelson Sofres to conduct anindependent survey of more than 1,000 adults. The survey wascarried out in August 2001.

  • Norwich Union Insurance Limited. Registered in England Number99122 Registered Office 8 Surrey Street Norwich NR1 3NG
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For further information contact Gabrielle Brewer or AnjaKueppers at QBO on 020 7379 0304 or Jenny Chapman at Norwich Unionon 08703 666 864

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