Article date: 20 April 2011
RAC has launched an online initiative which allows Britain’s drivers to share their journeys and chart their movements across the UK.
The new site – www.whatsmyjourney.co.uk – will provide a substantial insight into the nation’s journey by allowing people to upload their routes, adding in additional details such as stops that were made along the way and what the purpose of the trip is (e.g. a lazy Sunday drive, family trip to Scotland etc.). They will be able to chart the people they meet along the way and even incorporate photos from their journey.
Once people have shared their journeys they will be entered into a prize draw for a chance to win £1,500 towards their fuel costs*. They will also be able to post their journey to their Facebook wall2 and share it on Twitter by using the #myjourney hashtag. The uploaded journeys will then be collated and analysed for the next stage of the project which will be announced later in the year.
Nick Giles, head of marketing for RAC, comments: “For 12 years our Route Planner has assisted drivers to plan their journeys across the UK but we wanted to take this several steps further and allow you to share your journey with the whole country.”
“At RAC we understand that each journey you take on a day-to-day basis is important, no matter what the distance. Our members often highlight, not only the importance of their journeys, but their keenness to share these journeys with us and others. It’s always been our aim to ensure that people get where they want to go as quickly and safely as possible. Our hope is that thousands of Brits will join us in sharing their journeys – the route, the timings and the memories.”
This is part of a new campaign showcasing how RAC understands how every journey is important, with ads currently on radio and outdoor poster sites across the UK.
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RAC Press Office contact:
Vicki Burn on 01603 684224 / 07800 692909
Nicole Rose or Emily Dean at Frank PR on 0207 693 6999
Notes to editors
1 The Winner will receive a cheque for the amount of £1,500 (one thousand and five hundred pounds) to put towards fuel costs or spend as they wish.* Terms and Conditions apply (please see www.whatsmyjourney.co.uk for full details)
2 Via Facebook Connect
With around seven million customers, RAC is one of the UK's most progressive motoring organisations, providing services for both private and business motorists. Whether it's roadside assistance, insurance, vehicle inspections and checks, legal services or up-to-the-minute traffic and travel information - RAC is able to meet motorists' needs.
RAC is committed to providing the very highest levels of service to its customers and has been ranked first for customer satisfaction by J.D. Power and Associates' UK Roadside Assistance Study for the last four years. RAC was also the top-named breakdown organisation in the July 2009, January 2010 and July 2010 half-yearly UK Customer Satisfaction Index from the Institute of Customer Service.
RAC awarded a Which? Best Buy for Breakdown Cover – August 2010
RAC Insurance has also been awarded the Best Overall Vehicle Insurance Provider 2010/11 by themoneypages.com
RAC is part of Aviva, the world's sixth largest* insurance group, serving 53 million customers across Europe, North America and Asia Pacific.
RAC's news releases and a selection of images are available from the internet press centre at www.rac.co.uk/press-centre
*based on gross worldwide premiums at 31 December 2009