Aviva re-enters fleet telematics market

Article date: 13 June 2011

Aviva is re-entering the telematics market with a new way of working with companies’ existing technology, after being the first UK insurance company to launch a fleet telematics insurance policy seven years ago.

Following feedback from insurance brokers and customers as well as active tracking of the market, the UK’s largest insurer has now developed a proposition that will enable fleet managers to have telematics insurance without reinvesting in additional equipment.

Mark Keavney, development manager – commercial product at Aviva, explains: “We gained a lot of experience in the sector the first time around and we have applied this knowledge to deliver insurance cover that’s relevant and has value in today’s market. Businesses have invested much more heavily in vehicle telematics in recent years and our approach enables customers who already have the technology installed to maximise the insurance benefits when buying cover for their fleet.  

“We recognise that the cost of running fleets is increasing and so we are providing a cost-effective way to reward customers for making a commitment to risk management through using telematics to capture and analyse data on their drivers’ behaviour behind the wheel.

“By taking the safety of your fleet further by installing telematics - and provided they meet our criteria - then companies will be able to take advantage of this policy.”

The Aviva telematics cover is available on Aviva’s Fleetwise and Fleetwise Self Drive Hire products, for fleets where at least half of the vehicles have telematics technology installed.

Aviva’s team of 12 fleet risk advisors will work with customers to help them monitor their own data and make changes to their driving as appropriate.

The telematics units must meet a number of criteria, including maximum speed notification when a vehicle exceeds 70mph; the ability to record abnormal acceleration; braking, cornering, as well as the duration and distance of each journey; and the ability to identify both the vehicle and the driver.  

For further information find your nearest broker at http://avivafindabroker.biba.org.uk/


If you are a journalist and would like further information, please contact:

Erik Nelson : Aviva Press Office 
01603 682264 / 07989 427086

Clare Schofield 
0161 919 8010 

Notes to editors:

Aviva is the world’s sixth largest* insurance group. We provide more than 53 million customers with insurance, savings and investment products with total worldwide sales in 2010 of £47.1 billion**. 

We are the UK’s largest insurer with 19 million customers and one in three households has a relationship with us. Our combination of life, health and general insurance, together with motoring services from RAC, is unique in its scale and breadth in the UK market.  Customers can choose to buy our products through intermediaries, our corporate partners or from Aviva direct and we have become the partner of choice for many of the UK’s biggest organisations. 

We are ranked as one of the UK’s top 10 most valuable brands and Aviva plc are in the top 10% of socially responsible companies globally in the Dow Jones Sustainability World Index. In 2010 we invested £4.3m into our communities in the UK, which included 1,500 Aviva volunteers giving 24,000 hours for good causes. In addition, our employees gave £600,000 through fundraising and donating. Read our corporate responsibility report at www.aviva.com/2010cr.

Aviva is working in partnership with Railway Children through the Aviva Street to School programme to get children living or working on UK streets back into everyday life. Find out more at www.aviva.co.uk/street-to-school.

The Aviva media centre at www.aviva.com/media includes images, company and product information and a news release archive.

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*based on gross worldwide premiums at 31 December 2009.

**at 31 December 2010.

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