Article date: 21 May 2002
The General Practice Finance Corporation Ltd (GPFC), with over30 years experience of providing surgery finance, has revealed anew look together with a number of marketing initiatives for2002.
The new look, which features the familiar Norwich Unionbrandmark, will be seen across a range of initiatives including theweb site and a series of special General Practitionerscommunications.
Earlier this year, GPFC ran a series of seminars across thecountry with the objective of better understanding GPs currentissues and their future plans. This, in conjunction with a specialresearch project about the finance needs of GPs, has helped shapeGPFC's plans for the year ahead.
The marketing initiatives planned for the year aheadinclude:
* Special Business Guides for General Practitioners
* A newsletter
* Community packs
David Wright, head of sales and marketing at GPFC, said: "Ournew look and marketing plans firmly underline our commitment to theGeneral Practitioner's market and more closely align GPFC with theNorwich Union brand.
"There are many fundamental changes happening in the NHS and wewant to ensure that GPFC is at the forefront of people's minds whenlooking for professional advice on surgery finance."
Press office contacts
James Evans, head of media relations 08703 66 68 78 or 7790487105 (out of hours)
Ian Beggs, media relations manager 08703 66 68 71/07790487533
Louise Goffee, media relations manager 08703 66 68 70/07810057362
Notes to editors
Norwich Union is the UK's largest insurer. It is the UK¡¦slargest provider of life, pensions and investment products and oneof the leading IFA providers. IFAs provide around 75% of thecompany's long-term savings business.
Norwich Union has strategic alliances with over 20 buildingsocieties and other leading UK brand names including Tesco PersonalFinance Limited and The Royal Bank of Scotland Group.
A selection of images is available from the CGNU Newscast siteat www.newscast.co.uk
An ISDN facility is available for studio quality interviews.Call the press office on 08703 66 68 73
For all life & pensions media enquiries 08703 66 68 73
For all other media enquiries 08703 66 68 68