Aviva Financial Adviser Academy signs 10,000 members

Article date: 24 June 2011

Aviva has welcomed the 10,000th member to its Financial Adviser Academy. The academy supports advisers in achieving the qualifications they need to continue to provide high levels of service to clients in a post-RDR world.

The first half of the year has seen a steep climb in new members joining the academy. Between January and May this year, 2,822 advisers signed up, more than double the same period last year. Demand for revision workshops and virtual classroom sessions has also been at remarkably high levels.

The growth in membership and demand coincides with research from Aviva that shows more financial advisers are making sure they are qualified for the Retail Distribution Review (RDR) than at any time over the last two years.

The 10,000th member to join was Nigel Uwins from Indigo FA Ltd. Nigel said: “The Aviva Financial Adviser Academy site is one of the best study sites I have seen, easy to navigate, with a wide range of comprehensive material, adapting easily to match your chosen learning method. A very useful tool in supporting our preparation for RDR, and the QCF Level 4 requirement.”

Dean Lamble, distribution development director at Aviva said: “We’re delighted to welcome Nigel to our academy. The high numbers of advisers in the UK who are now signed up with Aviva is a ringing endorsement of the levels of support we offer to advisers in getting themselves RDR-ready. Since we launched three years ago, the academy has helped members pass almost 4,000 exams.                       

“We know that gaining qualifications is just one of the many things financial advisers have on their plates at the moment, and we aim to provide the support that they are asking us for, in a way that suits a variety of learning styles. The growth in members joining shows our academy is going from strength to strength.” 

The Aviva Financial Adviser Academy was launched in 2008 and supports advisers in achieving their professional qualifications, offering learning materials, revision workshops and virtual classroom sessions. It is one of the largest in the industry, and was recently recognised by independent research from Defaqto as one of the most popular amongst advisers.


If you are a journalist and would like further information, please contact:

Aviva Press Office:
Jess Geoghegan: 01904 684128 / 07800 695673 / jess.geoghegan@aviva.co.uk

Notes to editors:

Aviva is the world’s sixth largest* insurance group. We provide more than 53 million customers with insurance, savings and investment products with total worldwide sales in 2010 of £47.1 billion**.

We are the UK’s largest insurer with 19 million customers and one in three households has a relationship with us. Our combination of life, health and general insurance, together with motoring services from RAC, is unique in its scale and breadth in the UK market.  Customers can choose to buy our products through intermediaries, our corporate partners or from Aviva direct and we have become the partner of choice for many of the UK’s biggest organisations. 

We are ranked as one of the UK’s top 10 most valuable brands and Aviva plc are in the top 10% of socially responsible companies globally in the Dow Jones Sustainability World Index. In 2010 we invested £4.3m into our communities in the UK, which included 1,500 Aviva volunteers giving 24,000 hours for good causes. In addition, our employees gave £600,000 through fundraising and donating. Read our corporate responsibility report at www.aviva.com/2010cr.

Aviva is working in partnership with Railway Children through the Aviva Street to School programme to get children living or working on UK streets back into everyday life. Find out more at www.aviva.co.uk/street-to-school.

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* based on gross worldwide premiums at 31 December 2009.

** at 31 December 2010.

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