Norwich Union gets smart at work

Article date: 19 September 2002

Hundreds of call centre staff at Norwich Union have justembarked on a project to trial a range of new flexible workinginitiatives in Sheffield, Norwich and Glasgow. This project hasbeen made possible through the Department of Trade and Industry(DTI) work-life balance challenge fund which has awarded NorwichUnion £50,000 to develop the project.

Norwich Union is a large, multi-site organisation and is lookingto identify and promote better ways of working which will benefitemployees, customers and the business. These sites have been chosenfor the pilot as they are major customer facing environments.

The aim of the pilot is to embrace work-life balance as anopportunity to gain more feedback from people and to createpriorities with more of an emphasis on achieving a better balancebetween work and home. The key objectives are to develop a betterworking culture, improve customer satisfaction and to attract andretain the best people.

Specialist employee consultants, RightCoutts, have beenappointed to support Norwich Union in developing and implementingwork-life balance policies and practices.

Nick Holmes of Norwich Union said: 'More and more people aretrying to combine work with family life. The aim of this project isto identify more flexible ways of working which will benefiteveryone involved and will help us to become an employer ofchoice.'

Press office contacts
Out of hours
James Evans, Norwich Union 08703 66 68 78, 07790 487105
Louise Goffee, Norwich Union 08703 66 68 70, 07810 057362
Ian Beggs, Norwich Union 08703 66 68 71, 07790 487533

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Notes to Editors:

  • 78% of women with school children work outside the home(Source : DTI 2000)
  • 49% of lone mothers are now in work, 28% part time and 21%full time. (Source : ONS 2001)
  • 68% of lone fathers are in employment, 11% part time and 57%full time (Source : ONS 2001)

Norwich Union is the UK's largest insurer. It is the UK'slargest provider of life, pensions and investment products and oneof the leading IFA providers. IFAs provide around 75% of thecompany's long-term savings business.

Norwich Union has strategic alliances with 20 building societiesand other leading UK brand names including Tesco Personal Financeand The Royal Bank of Scotland Group.

  • Norwich Union's news releases are available on the Aviva plcwebsite at
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  • An ISDN facility is available for studio quality interviews.Call the press office on 08703 66 68 68

For all life & pensions media enquiries 08703 66 68 78
For all other media enquiries call 08703 66 68 68

Norwich Union Life Services Limited represents only the NorwichUnion Marketing Group, members of which are regulated by theFinancial Services Authority, for life assurance, pensions andinvestments.

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