Aviva extends motor insurance distribution with new online service

Article date: 24 August 2011

  • Responds to growing number of consumers who want to buy and manage their insurance online
  • Builds on Aviva’s expertise having created a strong and growing motor insurance business.

Aviva is introducing a new online car insurance brand for internet shoppers who prefer to shop on price comparison sites and manage their insurance online.

Quote me happy forms part of Aviva’s strategy to continue to grow profitably its UK general insurance business, exploring new routes to market, and responding to changing customer buying habits. It builds on Aviva’s growing motor insurance business which has attracted 670,000 new motor customers since the beginning of 2010, taking the total number of Aviva motor customers in the UK to over two million. 

Quote me happy is designed for drivers who like to shop online and via price comparison sites. They want a good quality product but are happy to serve themselves. Research shows that 75% of people now shop for car insurance on price comparison sites1.

The new service offers fully comprehensive insurance only and is aimed at lower risk motorists who:

  • Are aged between 21 and 75
  • Have had no more than one at-fault claim in the past four years
  • Own a car that is no more than 13 years old and is worth less than £40,000.

Cover includes personal accident and a courtesy car as standard with a range of options to add on for those wanting more extensive protection. 

Steve Treloar, Aviva’s retail director, said: “Quote me happy is an online-only insurance brand, specifically designed for internet shoppers – offering fully-comprehensive insurance for lower risk drivers.

“Customers will be able to get quotes, buy insurance, print documents and manage their policies online.

“This new service builds on the success of our existing motor insurance business. It is deliberately distinct from the Aviva brand – which already gives customers the choice of dealing with us directly online, by phone or through an intermediary or other corporate partner. Quote me happy is designed for people who want a good quality product, but are happy to serve themselves.”

Quote me happy was a successful advertising slogan for home and motor marketing campaigns for us for several years and is still well recognised by customers. Even though the TV advertising ended five years ago there were still more than 45,000 search engine enquiries last year.2

The new service will be available shortly exclusively on www.gocompare.com and is already online at www.quotemehappy.com – with further price comparison sites planned for later this year.


If you are a journalist and would like further information, please contact:
Liz Kennett 
Aviva Press Office: 01603 681258
Mobile: 07800 699667
E-mail liz.kennett@aviva.co.uk

Notes to editors:  

 1 Research conducted by Datamonitor in February 2011 with 3,038  people – 75.1% of people said they visited price comparison sites to shop for car insurance.

2 Figures from Zenith Optimedia.

The “Quote me happy” slogan appeared in motor and home insurance marketing campaigns between 2003 and 2006. In consumer research conducted by ICM in 2011 79% of people who shop via price comparison sites said they would consider buying car insurance from Quotemehappy.com. 

Aviva is the world’s sixth largest* insurance group. We provide more than 53 million customers with insurance, savings and investment products with total worldwide sales in 2010 of £47.1 billion**.

We are the UK’s largest insurer with 19 million customers and one in three households has a relationship with us. Our combination of life, health and general insurance is unique in its scale and breadth in the UK market. Customers can choose to buy our products through intermediaries, our corporate partners, from Aviva direct and now from QuoteMeHappy.com, and we have become the partner of choice for many of the UK’s biggest organisations. 

We are ranked as one of the UK’s top ten most valuable brands and Aviva plc is in the top 10% of socially responsible companies globally in the Dow Jones Sustainability World Index. In 2010 we invested £4.3m into our communities in the UK, which included 1,500 Aviva volunteers giving 24,000 hours for good causes. In addition, our employees gave £600,000 through fundraising and donating. Read our corporate responsibility report at www.aviva.com/2010cr.

Aviva is working in partnership with Railway Children through the Aviva Street to School programme to get children living or working on UK streets back into everyday life. Find out more at www.aviva.co.uk/street-to-school.

The Aviva media centre at www.aviva.com/media includes company information and a news release archive.

For broadcast-standard video, please visit www.aviva.com/media/video/.

Follow us on twitter: www.twitter.com/avivaplc

* based on gross worldwide premiums at 31 December 2010.
** at 31 December 2010.

Back to top