ASDA Insurance has it covered with Norwich Union

Article date: 30 March 2003

ASDA announced today it has teamed up with Norwich Union, theUK's largest insurer, to provide a new range of general insuranceproducts to its 11 million weekly shoppers. The supermarket willlaunch motor, home, and travel insurance tomorrow, with petinsurance following later in the year.

David Rutley, ASDA's director of financial services, said thepartnership brings together Norwich Unions' strength and experiencein the insurance market with ASDA's passion for low prices andtop-notch customer service:

"By combining our every day low prices with our commitment toalways putting customers first, we believe we are well placed tomake a difference in the insurance market. Our aim is to giveconsumers what they really want - hassle-free insurance at ASDAprices, that deliver great customer service on demand."

Initially ASDA insurance will be available over the phone withan online purchasing facility coming later in the year. Davidadded:

"Our products are aimed at families who in the past may havepaid over the odds for insurance. Whether they are looking to covertheir Mini Metro or Mercedes, their trip to Spain or St Tropez,their cottage or castle, we'll offer customers our famously lowprices backed up by a name they can trust."

Customers who purchase both home and motor insurance will beentitled to a five per cent discount on their second purchase.

Graham Boffey, corporate partnerships director at Norwich Union,said: "This is a particularly exciting deal as it sees the UK'slargest insurer teaming up with the UK's favourite supermarketchain*.

Angela Seymour-Jackson, director of partnerships and marketstrategy at Norwich Union, said: "We are delighted to be workingwith ASDA, with whom we have already built up a strong andsupportive relationship. This partnership will provide ASDAcustomers with a range of general insurance products that offergreat value for money and helpful service."

ASDA confirmed it is also considering a move into otherfinancial services such as credit cards and personal loans.


* ACNielsen "Attitudes to Retailers", May 2002

Notes to editors:

  • ASDA insurance policies are underwritten by Norwich UnionInsurance
  • ASDA home, motor and travel policies can be purchased over thephone:
    -  Motor hotline: 0845 300 577 1
    -  Home hotline: 0845 300 577 2
    -  Travel hotline: 0845 300 577 3
  • Lines are open 8am - 8pm Monday to Friday, 9am - 5pm Saturdayand Sunday.
  • Information is also available online at:, or fromthe following ASDA stores:
LinwoodMotherwellNewton MearnsParkhead ForgeToryglenArnold
ChapeltownEast Retford GranthamHyson GreenMansfieldNottingham
RotherhamSheffieldSutton-in-AshfieldBedminsterBristol (Whitchurch)Cwmbran
GloucesterHaydon (Swindon)Longwell GreenNewportPatchwaySwindon
Brighton (Hollingbury)Brighton (Marina)Burgh HeathClaphamEastbourneKingston


Example Motor Insurance Comparisons

FORDMONDEO LX 2.067FemaleBS3295.98366.91
ROVER214 S I 1.456FemaleKT17287.96294
FIATBRAVO SX 1.672MaleM7506.98724.5
JAGUARX-TYPE SE 3.048MaleN21730.98816.9
BMW535 I SE 3.436MalePO33372.98443
VAUXHALLFRONTERA 2.252MaleHD6402.99409.5


Example Home Insurance Comparisons

Contents Sum insuredBuildings sum insuredType of propertyNo bedrooms Age Sex Postcode ASDA Tesco 
20,000106,000Detached433Male CT18£271.24 £285.55


These quotes were obtained on 27 March. Further underwritingcriteria for these quotes can be requested. Quotes will vary.Correct at time of going to press. Terms & conditionsapply.

Back to top