Aviva makes a unique cancer pledge to customers

Article date: 31 October 2011

  • Enhanced cancer cover now one of the most extensive in the market
  • Targeted therapy drugs covered in full
  • More benefits now available for additional care items

Aviva customers can now benefit from one of the most extensive levels of cancer cover available from the private medical insurance market today.  

Aviva’s new cancer pledge ensures that group and individual private medical insurance customers now have enhanced cover for cancer treatment, following the removal of previous benefit limits for some cancer drugs.

Recognising the importance for customers to have extensive cover and support at every stage of their cancer treatment, Aviva’s new cancer pledge means that cancer treatments recommended by medical specialists are covered in full. In addition, to help make things as comfortable as possible for customers following cancer treatment, the cover now features aftercare benefits including consultations with dieticians and help with the costs of wigs and external prostheses.

The enhanced treatment cover includes chemotherapy, radiotherapy and targeted therapies such as Herceptin and Avastin, as well as cover for unlicensed drugs not readily available from the NHS.  Aviva will now also fund bisphosphonates (drugs to keep bones strong during cancer treatment) and bone scans in full. Stem cell and bone marrow transplants used in the treatment of cancer are also covered in full.

New benefits to help support customers through their cancer treatment include:

  • Cover for specialist nursing care and rehabilitation support
  • Cover for anti-sickness drugs and drugs to help combat the side effects of cancer treatments
  • Up to £100 towards the cost of a wig
  • Benefit towards internal and external prostheses
  • Routine check-ups for up to 10 years following cancer treatment.

Where end of life care is required, Aviva will donate up to £10,000 to the hospice or charity and provide care at home if needed.                                                                                                       

Dr Doug Wright, head of clinical development, Aviva, UK Health says: “We understand the emotional and physical challenges that customers face when they undergo cancer treatment and want to do everything we can to make living with cancer that bit easier. Our customers told us that they want the peace of mind that we’ll pay for their cancer treatment in full for as long as their specialist says they need it – so that’s what we’re giving them through our cancer pledge.   

“In addition to extensive cover, we recognise that people want to know that they can access the support they need, whenever they need it. That’s why we have a dedicated oncology team to provide our customers - and in many cases their loved ones - with personalised and expert support throughout their claim. We’ve also extended our cover to include support towards the cost of items such as wigs. It’s often the small things that make all the difference.” 

The new cancer cover is applicable to customers taking out a new private medical insurance policy or renewing from 1 January 2012. Customers taking out a company scheme covering 250 or more employees have the option to decrease the cover available on their policy if they choose.


If you are a journalist and would like further information, please contact:
Melissa Loughran: Aviva press office 
Telephone: 01904 452791 / 07800 69147  
Email: melissa.loughran@aviva.co.uk

Notes to editors:

Aviva is the world’s sixth largest* insurance group. We provide 44.5 million customers with insurance, savings and investment products with total worldwide sales in 2010 of £47.1 billion**.

We are the UK’s largest insurer with over 14 million customers. Our combination of life, health and general insurance is unique in its scale and breadth in the UK market.  Customers can choose to buy our products through intermediaries, our corporate partners or from Aviva direct and we have become the partner of choice for many of the UK’s biggest organisations. 

We are ranked as one of the UK’s top 10 most valuable brands and Aviva plc are in the top 10% of socially responsible companies globally in the Dow Jones Sustainability World Index. In 2010 we invested £4.3 million into our communities in the UK, which included 1,500 Aviva volunteers giving 24,000 hours for good causes. In addition, our employees gave £600,000 through fundraising and donating. Read our corporate responsibility report at www.aviva.com/2010cr.

Aviva is working in partnership with Railway Children through the Aviva Street to School programme to get children living or working on UK streets back into everyday life. Find out more at www.aviva.co.uk/street-to-school.

The Aviva media centre at www.aviva.com/media includes company information and a news release archive.

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* based on gross worldwide premiums at 31 December 2010.
** at 31 December 2010.

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