Article date: 25 May 2012
Aviva is encouraging people to take control of their health with the launch of Aviva Health 100, a new Facebook app which rates users’ health and allows them to compare scores with friends and family. People are then provided with advice and goals to become fitter and healthier, and will be able to share progress on their goals tracker to build up a personal army of online support.
Available to all Facebook users, people are invited to answer a short quiz about their lifestyle, including diet, exercise, drinking and smoking habits, which are used to generate a health score out of 100 (with 100 being the best score). The app then provides tips and advice so people can make lifestyle changes to improve their health score. It also presents users with a number of achievable goals, and invites them to set their own personal health goals.
Tips and videos featuring health and fitness experts, including players from Norwich City Football Club, athletes and Aviva Premiership Rugby players, provide inspiration and information on how to exercise and make healthy dietary changes. A range of personal stories are also available to inspire others to take control of their health.
Dr Doug Wright, medical director, Aviva, UK Health, said: “We know that as a nation we’re becoming unhealthier and it’s important for everyone to realise how easy it is to make changes to their lifestyles to improve their health and fitness, now and in the future.
“We’ve developed the Aviva Health 100 Facebook app to help people take control of their health. It’s designed to help people gauge how healthy they are and to provide expert advice, guidance and inspiration on how to improve their lifestyle. However fit people are, the app is fun and will appeal to all.”
The Aviva Health 100 app is available to all on the Aviva UK Facebook page.
The new app is in addition to Aviva’s innovative health management programme MyHealthCounts, which is available to customers with Healthier Solutions private medical insurance. The service, which invites Aviva customers to take a more comprehensive health and lifestyle questionnaire, offers up to 15% discount on renewal premiums for people who can demonstrate a good health status.
The introduction of the Aviva Health 100 Facebook app means that even more people can now take steps to look after their health.
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Notes to editors:
Aviva provides insurance, savings and investment products to 43 million customers worldwide.
We are the UK’s largest insurer with over 14 million customers and one of Europe’s leading providers of life and general insurance. We combine strong life insurance, general insurance and asset management businesses under one powerful brand. We are committed to serving our customers well in order to build a stronger, sustainable business, which makes a positive contribution to society, and for which our people are proud to work.
We are ranked as one of the UK’s top 10 most valuable brands and Aviva plc are in the top 10% of socially responsible companies globally in the Dow Jones Sustainability World Index. In 2011 we invested £5.3 million into our communities in the UK, which included 34% of Aviva employees volunteering nearly 33,000 hours for good causes.
Aviva is working in partnership with Railway Children through the Aviva Street to School programme to get children living or working on UK streets back into everyday life. Find out more at www.aviva.co.uk/street-to-school.
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