Aviva calls on motorists to sign up to test new pay-how-you-drive motor insurance

Article date: 13 August 2012

  • Safer drivers could earn up to 20% discount using smartphone technology

Motorists are being invited to help shape and develop a new driving app which could earn them a discount of up to 20% on their motor insurance.

Aviva is using smartphone technology to create individual driver profiles, which will be used to calculate tailored pay-how-you-drive premiums.

The driver behavioural app, Aviva RateMyDrive, will monitor motorists taking part in the test for 200 miles, including acceleration, braking and cornering. The data is then turned into an individual "score" which helps determine the motorist’s premium – with safer drivers earning up to 20% off their Aviva premium.  The discounts are in addition to any other Aviva offers for which they are eligible.*

Steve Treloar, Aviva’s retail director, said: “We believe this innovative use of smartphone technology will benefit all safe drivers, regardless of age or gender.

“Unlike traditional ‘black box’ telematics solutions, Aviva RateMyDrive app only needs a small amount of data – typically 200 miles – to create an individual driver profile. And because the app is free to download and uses the customer’s own smartphone, there is no need for motorists to have a black box installed in their car.

“For those who complete the RateMyDrive app trial, we will provide feedback on their driving and a quote - including any discount earned from safer driving - should they wish to take out Aviva insurance.

“And while safer drivers could receive a discount up to 20%, we won’t penalise other drivers if their driving doesn’t come up to the standard set by the app. They’ll just receive the standard premium but won’t get a discount.”

Drivers with premiums currently between £200 and £400 could earn discounts of up to 10% and those with premiums above £400 could earn discounts of up to 20%. Motorists with premiums below £200 would not get a discount as their claims history, type of car and driving experience suggest they are already amongst the safest drivers. The discounts are in addition to any other Aviva offers for which they are eligible.*

So far the app has been trialled with some Aviva staff for a number of months and now the insurer is looking to drivers who have android phones to help develop further the new app-based insurance. The app will be available to those with other types of smartphone at a later date.

Treloar added: “We need a wide range of motorists to test the proposition and help us develop the final product and customer experience before we bring it fully to market.

“We will ask those helping us to shape this new proposition to tell us what they think of the app and what improvements could be made to benefit the customer.

“We believe that by using smartphone technology in this innovative way, Aviva will be able to tailor premiums further to individual drivers - basically the premium will be for you, not people like you.”

Aviva is looking for 5,000 drivers with android smartphones to test the RateMyDrive app. Anyone interested in taking part should go to www.aviva.co.uk/ratemydrive. Those who complete the trial could win one of five new iPads, as well as receiving a discount on their motor insurance.


If you are a journalist and would like further information, please contact:
Jenny Chapman - Aviva Press Office 
Telephone: +44 (0)1603 689894 
Mobile: +44 (0)7800 699668 
Email: jenny.a.chapman@aviva.co.uk

Liz Kennett - Aviva Press Office 
Telephone: +44 (0)1603 681258
Mobile: +44 (0)7800 699667
Email: liz.kennett@aviva.co.uk

Notes to editors:

*New customers can currently get 15 weeks' worth of free car insurance if they buy online and have at least four years' no claim discount on their existing car insurance policy.

About Aviva

Aviva provides insurance, savings and investment products to 43 million customers worldwide.

We are the UK’s largest insurer with over 14 million customers and one of Europe’s leading providers of life and general insurance. We combine strong life insurance, general insurance and asset management businesses under one powerful brand. We are committed to serving our customers well in order to build a stronger, sustainable business, which makes a positive contribution to society, and for which our people are proud to work.

We are ranked as one of the UK’s top 10 most valuable brands and Aviva plc are in the top 10% of socially responsible companies globally in the Dow Jones Sustainability World Index.  In 2011 we invested £5.3 million into our communities in the UK, which included 34% of Aviva employees volunteering nearly 33,000 hours for good causes. 

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