Aviva hands Norwich City shirt sponsorship to charity Railway Children for Premier League clash with Everton

Article date: 21 February 2013

  • Shirt donation aims to raise awareness of children running away from home

Norwich City FC (NCFC) will proudly wear the logo of charity Railway Children on their shirts for this weekend’s Premier League clash with Everton at Carrow Road. The Canaries will be lending their support for sponsor Aviva’s UK charity partner, to raise awareness of the fact that one child runs away from home every five minutes in the UK.

Along with fans, NCFC Director Stephen Fry will show his support via Twitter to help raise much-needed funds for the charity. For every tweet or retweet posted on Twitter on match day including the hashtag #1every5, Aviva will donate £1 to Railway Children.

Railway Children provide help and support to children under 16 who have run away from home or are at risk of doing so.  They estimate that one child runs away from home every five minutes in the UK. That’s the equivalent of 18 children during a 90 minute football match. They run away or are forced to leave homes where they suffer poverty, violence, abuse and neglect.

It will be the second consecutive year that Norwich City have worn Railway Children’s logo on their shirts, with last year’s game generating over £10,000 for the cause as well as delivering priceless recognition of the charity’s critical work. Fans will also have the chance to win one of 18 signed, limited edition shirts worn by the players in a competition on the Railway Children website after the game http://www.railwaychildren.org.uk/ncfc

Norwich City FC Manager Chris Hughton said: “We are proud to join long-term club sponsors Aviva in supporting Railway Children during this weekend’s clash with Everton. As a father myself, I can’t even begin to imagine what it would be like to have your own child run away from home. To think that 18 children are estimated to run away from home during Saturday's game says a great deal. We hope to raise as much awareness as possible from the activity on the day to help support children who may run away from home.”

Norwich City Director Stephen Fry commented: “Let’s all use the power of football to make the most of Aviva’s generosity, and raise a huge wedge of cash for Railway Children. Come on all you tweeters; let’s help raise plenty of money for the lovely people at Railway Children to continue their great work in supporting young people who feel alone and are at risk on our streets. I hear there are also signed NCFC shirts up for grabs so get involved!”

Terina Keene, Chief Executive, Railway Children, said: “Having a child run away from home is every parent’s nightmare. Sadly, it’s far more common than you might think. We estimate that 100,000 children run away from home in the UK each year, that’s one every five minutes.

“However, despite this prevalence it remains a hidden issue and awareness among the public about the scale of the problem is low. Two-thirds of runaways aren't reported as missing to the police, and many are too vulnerable or scared to seek official help. Help us raise awareness and vital funds for Railway Children by tweeting your support this weekend. For every tweet including #1every5, Aviva will donate a pound.”

As part of their international Street to School programme, Aviva works in partnership with Railway Children in the UK to raise awareness of this hidden issue, as well as providing vital funds for the charity to deliver crucial support and services before, during and after young people run away from home.

Sarah Loughran, Head of Sponsorship and Corporate Responsibility at Aviva, said: “We are proud sponsors of the Canaries, and also proud to support Railway Children as part of our international Street to School programme. With the high profile nature of our Norwich City sponsorship and of Premier League football in general, we have the perfect opportunity to raise awareness nationally of the important work Railway Children does.”

Along with donating shirt logos, Aviva will also be dressing the stadium in Railway Children’s colours for the match. This will include programme adverts, LED signage boards, and media backboards, in an effort to provide as much noise about Railway Children as possible. NCFC players will also wear the charity logo on their shirts in pre-match training prior to the match.

For more information on match day activity and for a chance to win one of the signed limited edition shirts, please see http://www.railwaychildren.org.uk/ncfc

- Ends -

i‘Still Running III' – The Children’s Society 2011

Notes to editors:
For more information contact
Glen Holland at Hill+Knowlton Strategies on 0207 413 5925 or 07590 649 537
John Franklin at Aviva UK Press Office on 01603 680795 or 07800 692110

Donations via twitter
For every tweet or retweet posted on twitter on match day including #1every5, Aviva will donate £1 to Railway Children. Please see www.railwaychildren.org.uk/ncfc for full terms and conditions.

£1 could buy a warm drink for a vulnerable child on the streets. £10 could fund resources for 30 young people at a runaway prevention workshop, and £25 could help keep one of our workers on the streets, seeking out children who may be at risk.

About Aviva & Norwich City Football Club

Aviva became Main Club Sponsor of Norwich City in July 2008 building on its previous community focused partnership with the Club. In 2011, Aviva were the first Premier League sponsor to donate their shirt to a charity as part of Aviva’s ongoing commitment to Railway Children in the UK, a partnership that forms part of Aviva’s international Street to School programme, This year Norwich City will once again be wearing Railway Children’s logo on their shirts for the match on 23rd February against Everton Football Club.

About Railway Children
Railway Children is a leading children’s charity fighting for vulnerable children who live alone at risk on the streets, where they suffer abuse and exploitation. In the UK, society often denies their existence, and in other countries the problem is so prevalent that it has become ‘normal’.

Children and young people run away or are forced to leave home where they suffer poverty, violence, abuse and neglect. They find themselves living on the streets because there is nowhere else to go and no one left to turn to. The problems they face on the streets are often even worse than those they endured at home. Every day we fight to change their story.

Railway Children race to reach children as soon as they arrive on the streets and intervene before an abuser can. Our pioneering work in the UK, India and East Africa enables us to get to street children before the streets get to them. For more information on how you can get involved visit www.railwaychildren.org.uk.
Twitter: www.twitter.com/railwaychildren
Facebook: www.facebook.com/railwaychildren
YouTube: www.youtube.com/railwaychildren

About Aviva
Aviva provides insurance, savings and investment products to 43 million customers worldwide.

We are the UK’s largest insurer with over 14 million customers and one of Europe’s leading providers of life and general insurance. We combine strong life insurance, general insurance and asset management businesses under one powerful brand. We are committed to serving our customers well in order to build a stronger, sustainable business, which makes a positive contribution to society, and for which our people are proud to work.

We are ranked as one of the UK’s top ten most valuable brands and Aviva Plc is in the top 10% of socially responsible companies globally in the Dow Jones Sustainability World Index.  In 2011 we invested £5.3m into our UK communities. One in three of our employees were involved in community investment activities which included giving nearly 33,000 hours.

Aviva is working in partnership with Railway Children through the Aviva Street to School programme to get children living or working on UK streets back into everyday life.  Find out more at www.aviva.co.uk/street-to-school.

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For broadcast-standard video, please visit http://www.aviva.com/media/video/.

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