Hit a wicket not a window

Article date: 4 July 2013

  • Ashes to smashes - accidents rise in and around the home

With the nation already gripped by Murray mania and the Ashes fast approaching, the UK’s largest insurer, Aviva, is warning homeowners to watch out for their windows, TVs and ornaments as data shows that accidents around the home soar during the historic test series.

Ten years’ worth of data from Aviva shows that, generally, accidents in and around the home begin to rise during the summer months until their peak during the August bank holiday when they are just under 10% higher than normal –  but bring on the Ashes and claims – (hopefully) like the English score - soar.*

Figures reveal that when England and Australia last went into battle in the Ashes series of 2009 accidental damage claims rose by a further 10%** on top of the already high claims figures with many of the mishaps involving bats, balls, windows, TV screens …and children.

Richard Hiscocks, head of household claims, at Aviva, said: “It’s no surprise that accidents around the home and garden rise in the summertime as families attempt to emulate their heroes on the tennis court or cricket pitch, but our data shows that major sporting events like the Ashes bring even more clumsy crashes and smashes than usual.

“So it might be as well for parents to keep an eye on any budding Broads or aspiring Andersons, and maybe steer them away from TV’s, conservatories and windows, especially if they have a bat in their hand!”

Accidental damage cover can be added to both Aviva’s buildings and contents insurance – for your buildings additional Accidental Damage cover, to protect things like your windows and glass conservatories, costs on average around £15 a year while accidental damage to contents, such as mirrors and TVs, costs on average around £5 a year.***

Don’t let the fear of accidental damage to your home cut your innings short this summer, follow these tips for a damage-free home this summer.

  • Involve multiple players, the more hands, the more likely that ball won’t escape
  • Play in your local park a safe distance away from any houses and windows
  • Try substituting the usual ball for a softer version such as a rubber or home made one
  • Invest in some cheap throws and wax tablecloths to put over furniture, so if something does get spilt it’s less likely to damage valuable furnishings.
  • Encourage your children to eat at the table, and not to carry drinks around the home
  • Keep valuable possessions out of reach from children – especially if they have lots of friends around!
  • If you are getting “arty” cover all surfaces with newspapers


*Aviva analysis of claims between 2003 and 2012
** Analysis of accidental damage claims from Ashes period of 8 July to 23 August 2009
*** Average price paid  by Aviva customers for Accidental Damage cover between 1 February 2013 and 31 May 2013

If you are a journalist and would like further information, please contact: John Franklin

Aviva Press Office : 01603 680795 john.s.franklin@aviva.co.uk

Notes to editors:

Aviva provides insurance, savings and investment products to 34 million customers worldwide.

We are the UK’s largest insurer with over 14 million customers and one of Europe’s leading providers of life and general insurance. We combine strong life insurance, general insurance and asset management businesses under one powerful brand. We are committed to serving our customers well in order to build a stronger, sustainable business, which makes a positive contribution to society, and for which our people are proud to work.

We are ranked as one of the UK’s top ten most valuable brands and Aviva Plc is in the top 10% of socially responsible companies globally in the Dow Jones Sustainability World Index.  In 2012 we invested £5.7m into our UK communities. One in three of our employees were involved in community investment activities which included giving nearly 30,000 hours.

Aviva is working in partnership with Railway Children through the Aviva Street to School programme to get children living or working on UK streets back into everyday life, especially education. Find out more at www.aviva.co.uk/street-to-school.

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