Driveaway continues its journey of success

Article date: 12 November 2008

  • As manufacturers embrace opportunities to speed up the sales process

Driveaway - the innovative seven-day free insurance product from HPI - goes from strength to strength with Daihatsu and SsangYong the latest major motor manufacturers to sign up.

Enabling dealers to offer comprehensive insurance to customers purchasing new and used vehicles for a seven day period, Driveaway is unique in the market. Unlike similar product offerings dealers act as "introducers" and therefore do not have to be FSA regulated to provide Driveaway.

Provided in partnership with Norwich Union, Driveaway can be organised the instant the purchase of a vehicle has been agreed. The customer simply rings the dedicated call centre to initiate cover. There is no paperwork or additional administration for dealers to worry about and a cover note is automatically despatched via email to the dealer allowing them to tax the vehicle. Daihatsu and SsangYong will now roll out Driveaway across their dealer networks.

Nigel Unwin, marketing director of SsangYong says: "Our entire Approved Network has begun to offer Driveaway to customers. The overriding benefit is that it removes sale obstacles, enabling dealers to quickly secure a sale and leave customers with the satisfaction that they can drive away as soon as the deal is signed."

Driveaway is a clean and smooth solution that totally removes inconvenience for our dealers and for our customers," adds Roy Marshall, aftersales director at Daihatsu. "Our customers and dealers have really appreciated the ease at which tax and insurance issues are resolved - it gets the deal done to the benefit of everyone."

It's a sentiment echoed by Daniel Burgess, automotive director at HPI:  "With times so tough, it is no surprise that Driveaway has been so successful. Any product that helps dealers close a deal is invaluable. Without having to worry about FSA regulations, the dealer can get on with the business of selling and customers can take advantage of extremely competitive insurance package where average premiums recently fell to their lowest level this year."


For further information contact:
Margot Tomkinson, Dominic Dennis and Justine Hoadley at HSL 0208 977 9132

Notes to editors:

About HPI
Originally established in 1938, HPI Limited is a primary source of vehicle information for the UK motor industry and motoring consumer, which since August 2004 has been owned by Norwich Union. HPI encompasses both the HPI database of all UK road registered vehicle descriptions and histories, and the National Mileage Register which holds in excess of 125 million mileage readings.

Together, HPI and NMR represent the UK's largest vehicle information source, combining and interpreting data from government agencies, industry bodies, private organisations, the police and the general public. Registering with HPI helps companies to protect their financial interests in motor vehicles and a wide range of other mobile assets. HPI Checks give purchasers instant confirmation of whether vehicles are correctly described, known to be subject to outstanding finance or serious accident damage, or recorded as stolen or "clocked".

'HPI' and the HPI logo are registered trademarks of HPI Limited. 

(1) All prices include VAT and are correct as of 1 January 2006
(2) Mileage Data is not covered by The HPI Guarantee
(3) The HPI Guarantee is subject to terms and conditions

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