Article date: 29 October 2008
In an economic climate where the predictions of a recession appear to be becoming reality, motor dealers need to be sure that their customer communication and prospect marketing are cost effective. With this in mind, HPI has specifically developed its new product, Customer Watch, which enables dealers to ensure that they contact the right customers, with the right information at exactly the right time.
HPI's Customer Watch informs dealers whether customers that have bought a vehicle from them still own it, or whether the vehicle has been written-off or stolen. With this valuable information to hand, the dealer can then ensure that their customer database is up to date, and therefore only contact relevant customers about forthcoming services and MOT's or with details of the latest promotions.
By means of a simple process Customer Watch can provide dealers with the reassurance that their customer communications are not only timely and targeted, but cost-efficient at a time when cost savings are key.
Daniel Burgess, automotive director of HPI explains: "By using our data, dealers can generate timely offers ensuring maximum profit is created from the initial marketing investment. It's simple and efficient. Dealers will be able to export customer and vehicle records from their dealer management systems and receive cleansed and updated information back from HPI. At a time when every penny really does count, we are proving to dealers that communicating with their customers and prospect clients does not need to be complicated, time consuming or costly."
For further information dealers can contact HPI on 0845 300 8928 or email firstname.lastname@example.org
For press enquiries please contact:
Dominic Dennis, Margot Tomkinson or Justine Hoadley at HSL
Telephone: 0208 977 9132
Notes to editors:
Originally established in 1938, HPI Limited is a primary source of vehicle information for the UK motor industry and motoring consumer, which since August 2004 has been owned by Norwich Union. HPI encompasses both the HPI database of all UK road registered vehicle descriptions and histories, and the National Mileage Register which holds in excess of 125 million mileage readings.
Together, HPI and NMR represent the UK's largest vehicle information source, combining and interpreting data from government agencies, industry bodies, private organisations, the police and the general public. Registering with HPI helps companies to protect their financial interests in motor vehicles and a wide range of other mobile assets. HPI Checks give purchasers instant confirmation of whether vehicles are correctly described, known to be subject to outstanding finance or serious accident damage, or recorded as stolen or "clocked".
'HPI' and the HPI logo are registered trademarks of HPI Limited.
(1) All prices include VAT and are correct as of 1 January 2006
(2) Mileage Data is not covered by The HPI Guarantee
(3) The HPI Guarantee is subject to terms and conditions