Aviva appoints Andrew Brem as Chief Digital Officer

Article date: 21 August 2014

Aviva today announces the appointment of Andrew Brem as Chief Digital Officer (“CDO”), reporting to Mark Wilson, Aviva’s Chief Executive Officer.

In this new role, Andrew will drive Aviva’s group-wide digital transformation which will have a significant impact on Aviva’s customer interactions, including:

  • product innovation and development through data analytics, customer insights and risk management
  • direct distribution, interactive communication and claims handling
  • marketing and branding across social media and the mobile internet

Andrew has held significant e-commerce and digital leadership roles.  From 2012 to 2014, Andrew was Managing Director, Commercial & Product Development at British Gas.  In this role he created a new brand, Hive, which focuses on the benefits of ‘connected homes’ and which has already become the market leader with 40% of customers using its new remote heating control system every day. Prior to British Gas, Andrew held various leadership roles at Carphone Warehouse including Managing Director, Multichannel eCommerce & Services, and senior positions at ASDA and McKinsey.

Mark Wilson, Group Chief Executive Officer, said:

“Andrew is an exciting addition to the leadership team and will ensure Aviva delivers its ‘digital first’ strategy.  The insurance industry punches below its weight when it comes to digital propositions that customers are looking for.  Coming from outside the insurance industry, Andrew will bring a fresh perspective.  I am confident he will drive Aviva’s digital transformation.”

Andrew Brem commented:

“I am thrilled to be joining Aviva – a strong brand committed to becoming a truly digital insurer.  We’ve all seen how technology has changed the way we live our lives; from buying groceries online to controlling our heating from anywhere with an app.  Now is the time to bring the digital revolution to insurance; transforming the way people can buy and use our products every day.” 

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Notes to editors:

  • Aviva provides 31 million customers with insurance, savings and investment products.
  • We are one of the UK’s leading insurers and one of Europe’s leading providers of life and general insurance.
  • We combine strong life insurance, general insurance and asset management businesses under one powerful brand.
  • We are committed to serving our customers well in order to build a stronger, sustainable business, which makes a positive contribution to society, and for which our people are proud to work.
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