Aviva launches new initiative for independent brokers

Article date: 6 March 2009

Today, Aviva, ahead of Norwich Union's name change on 1 June, launches a new broker initiative set to offer up to 3,000 local independent brokers unique access to a range of specifically tailored packages and services.

Broker Independence Group has been created for all local independent brokers with Norwich Union accounts of less than £800k premium.

With a dedicated team of account managers, Aviva - the UK's largest insurer - will be offering local independent brokers a new profit share reward that promotes profitable growth; a wider range of products than ever before; access to a range of specialist schemes and bespoke compliance and legal support, which for some elements will be free of charge.

John Kennedy, director of business development, says: "We have listened to broker feedback about the service and support they want and created a great new package, designed to give local independent brokers the kind of support they really need.

"We recognise being local and independent does not mean your needs are any less important than any other player in the market - simply that those needs may be different.

"Broker Independence Group will help provide independent brokers with the necessary tools to enable them to have access to far wider levels of support than they may have done previously.

"We are launching a community website where you can access commercial E-trading, providing a full cycle online trading platform and we know from brokers' feedback that this will be a valuable asset to them."

The extranet will also provide industry news, marketing material as well as a free compliance helpline and email service.  Broker Independence Group will also provide access to free HR and legal advice.

To support the launch of Broker Independence Group Jo Thoy has been appointed as head of sales - Broker Independence Group, reporting to John Kennedy.  Previously Jo was with Broker Network for a number of years and brings a wealth of experience in understanding the needs of brokers.

Jo said: "I am really proud of what Broker Independence Group offers because it brings together so many elements that are key to helping brokers succeed. 

"And the good news is that from March every local broker is effectively already a member of this new community because there is no fee to pay or need to register to become part of Broker Independence Group.

"This is a new and exciting time for local brokers and really demonstrates our commitment to the independent broker market, by offering a comprehensive package designed to really help them grow."

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For further information, please contact:
Sally Leeman Norwich Union press office on 01603 684225/07789 270677.

Notes to editors:
Norwich Union, soon to be Aviva, is the UK's largest general insurer with a market share of around 15%, with a focus on insurance for individuals and small businesses.

It is a leading provider of life, pensions and investment products and one of the largest financial adviser (FA) providers. FAs provide over 70% of the company's long-term savings business in the UK.

In the summer of 2009 Norwich Union will change its name to Aviva.  Aviva is the world's fifth largest insurance group and operates in 27 countries. Aviva is to become the customer brand worldwide, thus enabling the company to compete even more effectively on a global scale for the benefit of customers, staff, business partners and shareholders.

Norwich Union's news releases and a selection of images are available from Aviva's internet press centre at www.aviva.com/media.

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