Recessionary pressures could increase driver fatigue, says Norwich Union

Article date: 9 April 2009

Drivers feeling the pressure to safeguard their job or reduce expenses are putting themselves at risk of fatigue, warns Norwich Union, soon to be Aviva.

And employers looking to cut costs such as an overnight stay could be risking prosecution if their drivers are involved in an accident due to tiredness.

Driver fatigue is responsible for 10% of accidents each year and road accidents relating to sleepiness are more liable to result in death or serious injury as drivers fail to brake prior to impact*.

Mike Smith, commercial motor technical manager at Norwich Union, says: "Employees may be feeling the pressure to keep their job by working longer hours. Doing that extra run or long journey home at the end of a busy day can increase the possibility of feeling tired at the wheel."

One example in 2007 was that of Michael Eyres, the employee of "Atkinson's Kitchens and Bedrooms" who crashed his van on the M1, having worked a 19-hour day and driven hundreds of miles. It was concluded that whilst the accident was caused by Eyres falling asleep it was his employer, by encouraging a long-hours culture, who had been negligent by requiring him to drive in such circumstances and doing nothing to guard against the risk.

Smith continues: "Although it is difficult to prove conclusively, driver fatigue is recognised as a major cause of collisions, particularly on motorways. Driving whilst tired means reaction times are slower and vigilance, alertness, concentration and the quality of decision-making are severely affected.

"Employers need to be aware that in the event of their driver having a serious accident due to fatigue they might be investigated by the Health and Safety Executive or the Police. If the driver fatigue is caused by unrealistic journey schedules or working hours then the employer could be prosecuted.

"Employers need to ensure their drivers aren't taking these risks. Unless you are in the transport business, it is important for an employer or fleet manager to carefully consider whether a journey is business-critical and, where possible, make use of telephone or video conferencing. If the journey is necessary, other modes of transport should be considered such as the train.

"If driving is necessary, make sure that journeys are planned carefully and breaks are factored in. And where there is more than one person travelling together, it makes sense to share the driving.

"In addition to providing guidelines about journeys, assessing the suitability of a vehicle for the driver and the fitness of the drivers themselves will go a long way to help reduce the risk of a fatigue-related accident."


For further information, please contact:
Elinor Graveson at Staniforth on 0161 919 8025 / 07973 360141 or Sally Leeman on 01603 684225 / 07789 270 677.

Notes to editors:

* RAC Foundation

Norwich Union is the UK's largest general insurer with a market share of around 15%, with a focus on insurance for individuals and small businesses.

It is a leading provider of life, pensions and investment products and one of the largest financial adviser (FA) providers. FAs provide over 70% of the company's long-term savings business in the UK.

In the summer of 2009 Norwich Union will change its name to Aviva.  Aviva is the world's fifth largest insurance group and operates in 28 countries. Aviva is to become the customer brand worldwide, thus enabling the company to compete even more effectively on a global scale for the benefit of customers, staff, business partners and shareholders.

Norwich Union's news releases and a selection of images are available from Aviva's internet press centre at

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