Article date: 26 August 2004
The days of having to squeeze your family into a small courtesycar while your own car is being repaired are long gone –thanks to Norwich Union.
Norwich Union Direct is the only direct insurer to offer a classD courtesy car – a 1.6-litre engine, five-door family carwhich seats five people – to its customers for an additionalprice of £25 per annum on fully comprehensive cover, or £12.50 onthird party, fire and theft cover. Previously customers wereoffered only a class A car – small, three-door vehiclenormally with a 1-litre engine.
Feedback from customers of the UK’s largest insurer andresearch by the Bristol Business School* highlighted somemotorists’ need for a larger car while their car is beingrepaired as a top priority in order to keep inconvenience to aminimum while their claim is being dealt with.
Craig Martin, motor product development manager at NorwichUnion, said: "Being without your car for whatever reason isinconvenient enough but to have to squeeze your family into a smallcar while your own is being repaired does not make matters anyeasier.
"I’ve heard of numerous cases where drivers have turned upat the garage tasked with repairing their 4X4, sports saloon orfamily estate, only to find that for the next 10 days they have gotto survive with a 1-litre 3-door hatchback.
"While for some people a class A car is enough, we have foundthat a lot of people – particularly those with families– cannot function as normal with such a small car, which iswhy we have enhanced our courtesy car option for customers.
"Other customers have also told us that they would benefit froma larger courtesy car. These included people who use their car forbusiness and perhaps have high mileage so need the additionalcomfort, those who enjoy driving and want a larger engine capacity,and even those who feel vulnerable in smaller cars."
Norwich Union Direct customers are now able to choose whether tohave the option of a class A or class D courtesy car when they takeout a motor insurance policy. This will provide them with the sizeof courtesy car they need in the event of their car being damagedin an accident or fire, written off completely or stolen.
Customers wanting to find out more about taking out the enhancedcourtesy car option should call 0800 0965605.
Jenny Chapman at Norwich Union on 01603 682264/07775 822642.
* British Business School report ‘Customer Research intothe Motor Insurance Market 2004’ was conducted with 300insurance customers based across the UK.
- Norwich Union is the UK's largest insurer with a market shareof around 14 per cent. With a focus on insurance for individualsand small businesses, Norwich Union insures:
- one in five households
- one in seven motor vehicles
- more than 800,000 businesses
- Norwich Union’s news releases and a selection of imagesare available on the Aviva internet press centre atwww.aviva.com/media.