Article date: 12 January 2006
RAC, the longest established motoringorganisation, is sponsoring West Surrey Racing (WSR) in the 2006Dunlop MSA British Touring Car Championship (BTCC), under the name"Team RAC".
The sponsorship deal represents a return to RAC’s roots inmotorsports, after the organisation was involved in the initialBTCC when it was established in 1958. Team RAC is the latest in aseries of activities designed to demonstrate RAC’s expertisein motoring, which includes the current advertising campaign -"More Know How" - featuring real-life patrols giving motoristspractical hints and tips.
Under the sponsorship, Team RAC will enter the 10 race events withtwo branded WSR-designed and built MG ZS cars.*
Commenting on the sponsorship deal, Shaun Meadows, marketingdirector, RAC, said: “We are delighted to be sponsoring ateam in the BTCC, which is a key event in British motorsports. Ourrecent advertising campaign has shown our patrols sharing advicewith motorists and this deal further demonstrates how we canestablish RAC as the experts on motoring.”
Dick Bennetts, team principal, WSR, said: “ We are extremelypleased to be working in partnership with RAC and forming what Ibelieve will be a formidable force in the 2006 BTCC. The RAC namehas been associated with British motorsport since the earliest daysof the sport in this country. The MG is a race-winning car and withfurther development I’m confident we can build on ourprevious success. We are currently in negotiations with a number ofexperienced drivers to complete our line-up.”
Commenting from BTCC, Alan Gow, BTCC series director, said;“It's great to see a household name such as RAC in the BTCC.With the WSR team and thanks to the excellent marketingopportunities the BTCC offers, I’m sure RAC will enjoy greatresults both on and off the track.”
The Team RAC car will be unveiled on Thursday 12 January on the MIAstand at the Autosport International Show, held at the NEC,Birmingham. The Team RAC drivers are due to be announced in thenext few weeks.
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Notes to editors:
*Key BTCC dates for 2006
March 28Brands Hatch – media day
April 8/9 Brands Hatch, Kent
April 22/23 Mondello Park, Co Kildare
May 13/14 Oulton Park, Cheshire
June 3/4 Thruxton, Hampshire
July 15/16 Croft, North Yorkshire
July 29/30 Donington Park, Leicestershire
August 12/13 Snetterton, Norfolk
September 2/3 Knockhill, Fife
September 23/24 Brands Hatch, Kent
October 14/15 Silverstone, Northamptonshire
The championship is firmly established notonly as one of Britain's most popular form of motor racing but alsoas one of the UK's top sporting attractions. Over the past decade,action-packed BTCC race meetings have repeatedly drawn crowds on apar with Premiership football matches and Test Match cricket, withover 200,000 loyal spectators and over 20 million terrestrialtelevision viewers.
With more than seven million members, RAC isone of the UK's most progressive motoring organisations and aprovider for both private and business motorists. Whether it'sroadside assistance, windscreen repair and replacement, learning todrive, vehicle inspections, legal and financial services orup-to-the-minute traffic and travel information - RAC is able tomeet motorists’ needs.
Aviva recently announced its acquisition of RAC. The acquisitionbrings together RAC's powerful brand and customer base with theexpertise and leading position in motor insurance of Norwich UnionInsurance (part of Aviva). Norwich Union is the UK's largestinsurer, insuring one in seven motor vehicles and with a marketshare of around 14%.