Article date: 9 February 2006
- Multi-media campaign makes use of TV, outdoor and pressadvertising
Norwich Union Life this week unveils a major new advertisingcampaign which seeks to highlight the confusion many consumers feelwhen thinking about and planning for their financial future. Thecampaign aims to prompt people to take proper action and to seekprofessional financial advice.
The £4 million campaign makes use of TV, outdoor poster sites, andnational and trade press advertising. The outdoor poster campaignwill run across the UK with a focus on transport sites such asrailway stations, the underground and on taxis.
The creative approach on outdoor and press advertising uses thoughtprovoking headlines and a montage of imagery, helping to show the"confused" feelings people have, and highlighting Norwich Union asa major investment provider. National press adverts will directcustomers to seek professional independent financial advice atwww.unbiased.co.uk.
Mike Kirsch, commercial and marketing director at Norwich UnionLife, said: “The new advertising campaign is designed toengage customers and get them to take action to plan for theirfinancial future. Again we are showing our support for independentfinancial advisers by directing customers from press adverts to theIFA Promotions 'unbiased' website."
Press office contacts:
Cheryl Cox 01904 452617 Outof hours 07800 695275
Rob Pell 01904 452659 Out of hours 07800 699563
James Evans 01904 452791 Out of hours 07800 699525
Notes to editor:
About Norwich Union
Norwich Union is the UK's largestinsurer. It is a leading provider of life, pensions and investmentproducts and one of the largest financial adviser (FA) providers.FAs provide over 70% of the company's long-term savings business inthe UK.
Norwich Union has strategic alliances with building societies andother leading UK brand names including CIS and The Royal Bank ofScotland Group. Norwich Union’s news releases and a selectionof images are available from Aviva's internet press centre atwww.aviva.com/media.