Article date: 8 March 2006
National driving school BSM, part of RAC, hasdevised a unique and easy way for learners to revise for theirtheory test using mobile phone technology.
BSM "Theory Mobile" texts learners official Driving StandardsAgency theory questions and images, as they would appear in thereal test, to their mobile phone. The revision is split into tenmodules, the first of which is free* and contains 50 questions.Subsequent modules contain approximately 90 questions and 25 imagesand cost £1.50 each.
The service is available to all learner drivers – not justBSM pupils – and additional features include:
- An opportunity to learn - if a wrong answer is given the rightanswer is shown with an explanation of how it is formulated
- No hidden costs – users don’t have to subscribe tothe service
- Easy access – the mock test appears in the games sectionof a mobile phone.
Commenting on the "Theory Mobile" launch,Robin Cummins, road safety consultant at BSM, said: “Morethan 1.25 million learners take their theory test every year at acost of £21 and 35% fail**. This can be down to a lack ofpreparation but many people also struggle to find a convenient andreliable revision method. Theory Mobile means learners don’thave to persuade a friend or relative to test them but can access amodule whenever convenient learn from their mistakes and keep theircosts down.”
He added: “BSM recognises that the needs and lifestyles oflearner drivers are constantly changing and the ‘TheoryMobile’ product responds to the growing popularity ofdownloads.”
The "Theory Mobile" technology has been developed with TribalCambridge Training and Development and is compatible with WAPenabled colour phones that support Java.
Visit www.bsm.co.uk/theorymobilefor more details or text bsm to 80806 to access the initial free*"Theory Mobile" module.
BSM/RAC Press office contacts:
Lucy Haughey on 01603354337/07800 160149 and Jenny Chapman on 01603 684224/07800699668
Notes to editors:
Images of how the test appears on a mobile phonescreen are available.
* Standard network charges apply. Please access a free module bytexting BSM to 80806.
** Driving Standard Agency figures. In the year 2004/5, of the1,269,698 people who took the theory test, 452,966 failed.
Founded in 1910, BSM is the UK’s mostexperienced national driving school. Each year it teaches over170,000 learners how to drive. It has over 100 BSM centres and3,000 BSM instructors across the UK.
While BSM is best known for teaching learner drivers, it is alsoone of the largest providers of training for driving instructors.It is a founding member of ORDIT (Official Register of DrivingInstructor Training) and plays an active role in lobbying thegovernment on road safety and learner driver related issues. It isthe largest driving training organisation of its kind in theworld.
With around seven million members, RAC is oneof the UK's most progressive motoring organizations, providingservices for both private and business motorists. Whether it'sroadside assistance, windscreen repair and replacement, learning todrive, vehicle inspections, legal and financial services orup-to-the-minute traffic and travel information - RAC is able tomeet motorists’ needs.
Aviva bought RAC last year. The acquisition brings together RAC'spowerful brand and customer base with the expertise and leadingposition in motor insurance of Norwich Union Insurance (part ofAviva). Norwich Union is the UK's largest insurer, insuringone-in-seven motor vehicles and with a market share of around14%.
About Tribal Cambridge Training andDevelopment
Tribal CTAD, a member of Tribal Group plc, hasover 20 years of experience of developing products and services tosupport learning, from strategy to delivery. They have aninternational reputation for their work in both conventional andnew media, through a unique combination of pedagogical andtechnological expertise. They are market leaders in the developmentof m-learning solutions.
Clients include government, local authorities, companies, colleges,broadcasters, e-learning providers and universities.