Norwich Union to be the main sponsor of the 'Yorkshire Wheel'

Article date: 29 March 2006

York based Norwich Union Life, one of thelargest employers in York, is proud to announce that it has agreeda one year deal to be the main sponsor of the new “YorkshireWheel” – Yorkshire’s first large wheel touristattraction.

The arrival of the wheel will put York alongside other major citiesin the UK such as London and Manchester by providing local peopleand tourists with the opportunity to view the city from a newperspective. Contractors will be erecting the 60 metre high wheel,at the National Railway Museum, over the next few days – withthe wheel ready to take its first passengers on Friday 7April.

Mike Kirsch, commercial director of Norwich Union Life, said:"Norwich Union is delighted to be the main sponsor of the YorkshireWheel. The wheel offers a fantastic opportunity to further developYork’s appeal as a major international tourist destination.Tourists and local people alike will now be able to see thestunning city of York in a totally different perspective thanks tothe arrival of the Yorkshire Wheel.

"As a major employer in the city we are very proud to be helpingmake this happen. The arrival of the wheel gives the local Yorkeconomy a further boost which is great news for the people who liveand work in the city."


Press office contacts:
Cheryl Cox 01904 452791 Outof hours 07800 695275
James Evans 01904 452396 Out of hours 07800 699525
Rob Pell 01904 452659 Out of hours 07800 699563
David Gwyer 01904 452828 Out of hours 07800 699508

Notes to editors:

  • The new attraction compromises 42 enclosed, air conditionedcapsules accommodating up to eight people at a time
  • The Yorkshire Wheel is due to take its first passengers on 7April 2006.

About Norwich Union

  • Norwich Union is the UK's largest insurer. It is a leadingprovider of life, pensions and investment products and one ofthe largest financial adviser (FA) providers. FAs provide over70% of the company's long-term savings business in the UK.
  • Norwich Union has strategic alliances with building societiesand other leading UK brand names including CIS and The RoyalBank of Scotland Group. Norwich Union’s news releases anda selection of images are available from Aviva's internet presscentre at

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