Norwich Union to launch Equity Release Cash Reserve Option

Article date: 6 June 2006

Norwich Union is to launch an Equity Release Cash Reserve Optionin mid-July 2006. It is a lifetime mortgage that enablescustomers to release an initial amount of money from the value oftheir home and allows access to more money over 10 years.

Daren Carter, director of sales and marketing at Norwich UnionPersonal Finance, said: "The launch of the cash release optioncomplements Norwich Union's range of equity release plans andreflects customers’ demand for greater flexibility. In thepast, product innovation has driven the growth of the equityrelease market and as the market leader it is Norwich Union's goalto remain at the forefront of these developments."

Details of Norwich Union Equity Release Cash Reserve Option will beannounced nearer launch.


Press office contacts:
David Gwyer 01904 452828 Outof hours 07800 699508
Cheryl Cox 01904 452791 Out of hours 07800 695275
Louise Soulsby 01904 452617

Notes to editors:

  • Norwich Union is the largest insurance services provider inthe UK. It is a leading provider of life, pensions and investmentproducts and one of the largest Financial Adviser (FA) providers.FAs provide over 70% of the company's long-term savings businessin the UK.
  • Norwich Union has strategic alliances with building societiesand other leading UK brand names including CIS and The Royal Bankof Scotland Group. Norwich Union's news releases and a selectionof images are available from Aviva's internet press centre

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