Article date: 17 July 2006
RAC, "the people behind the people behind the wheel", haveunveiled details of their presence and visitor attractions at thisweek's British International Motor Show at ExCeL, London (20-30July).
Team RAC driver Rob Collard, who competes in the Dunlop MSA BritishTouring Car Championship, will be attending on press day (Tuesday18 July) along with his full specification Team RAC race car, whichwill be on the RAC stand for visitors to see up close throughoutthe show.
Rob will also be demonstrating RAC Invisishield, a new in-carsecurity system. Home Office statistics show that more than eightout of ten cars are now driven away using the owner's keys soInvisishield goes beyond a car's built-in immobiliser and alarm bypreventing the engine from starting even when a thief has stolenthe keys.
A tiny transponder is installed in a secret location of thedriver's choice within easy reach of the driver's seat. Thisprevents the engine from starting until the driver holds theirunique Invisishield fob next to it for a couple of seconds. RACInvisishield costs just £249 and is fitted to RAC's liveried Smartcar which will be on the stand.
Visitors will also be able to go "head to head" and test theirdriving skills against Rob on the latest PlayStation game on theRAC stand, where he will set a benchmark lap time.
BSM will be present and supplying interactive demonstrations and alive demonstrator as used in training centres. Visitors will beable to drive around a circuit and be tested live on the stand,along with taking part in a competition to win a VauxhallCorsa.
Auto Windscreens will be providing live demonstrations of roadsidewindscreen repairs on the stand, whilst visitors can keep up tospeed on the latest traffic problems and best routes home with thelive Traffic Master facility which will be available.
All visitors to the stand will also be able to take part in a freeprize draw with one lucky winner receiving a VIP trip to the 2007Monaco Grand Prix including flights and accommodation.
Shaun Meadows, marketing director at RAC, said: "RAC are reallylooking forward to The British International Motor Show and we'resure visitors will enjoy what we have to offer. It is the largestmotoring consumer event of the year and allows us the opportunityto illustrate RAC's skill and expertise to everyone inattendance.
"We are delighted Rob Collard is able to attend and showcase oursponsorship of Team RAC, whilst RAC Invisishield is an exciting newproduct that will provide extra security for drivers by reducingcar thefts."
The RAC stand number is N29 and is located in the North Hall atExCeL.
For further information please contact:
JonathanNeill / Dan Connolly / Nina Cresswell
Lexis Public Relations
020 7908 6488
Free for use photography will be available from Lexis PR onWednesday 19 July.
Notes to editors:
With around sevenmillion members, RAC is one of the UK's most progressive motoringorganizations, providing services for both private and businessmotorists. Whether it's roadside assistance, windscreen repair andreplacement, learning to drive, vehicle inspections and checks,legal and financial services or up-to-the-minute traffic and travelinformation - RAC is able to meet motorists' needs. RACincorporates BSM, RAC Auto Windscreens, RAC Direct Insurance andHPI.
Aviva bought RAC last year. The acquisition brings together RAC'spowerful brand and customer base with the expertise and leadingposition in motor insurance of Norwich Union Insurance (part ofAviva). Norwich Union is the UK's largest insurer, insuringone-in-seven motor vehicles and with a market share of around14%.