Article date: 26 September 2006
RAC has launched an online forum on its website allowing membersto discuss motoring issues, including all manner of topics fromclassic car events to shopping around for the best price for a tuneup!
Through customer research, RAC is aware that membership means morethan just getting an insurance or breakdown package once a year.RAC members wanted to speak to other members about all motoringissues and the RAC website offers the perfect platform. RAC to datehas been an informative and transactional resource for allmotorists to gain knowledge about motoring in the UK.
Jonathon Brown, head of RAC eChannels, said: "RAC is in anexcellent position to offer this service as a trusted brand withinthe motoring space. No other motoring organisation is offeringcustomers the opportunity to speak exclusively on motoring issuesand the RAC is very excited to be able to facilitate this servicefor its members in this way."
All RAC members have to do to get chatting on the RAC motoringforum is go to the "Love to Chat" icon on the RAC homepage:www.rac.co.uk and sign up tochat with other motoring enthusiasts.
RAC Press office contact:
Adam Cracknell at RACPress Office on 01603 684916 or 07800 690 517
Notes to editors:
With around seven millionmembers, RAC is one of the UK's most progressive motoringorganizations, providing services for both private and businessmotorists. Whether it's roadside assistance, windscreen repair andreplacement, learning to drive, vehicle inspections and checks,legal and financial services or up-to-the-minute traffic and travelinformation - RAC is able to meet motorists’ needs. RACincorporates BSM, RAC Auto Windscreens, RAC Direct Insurance andHPI.
Aviva bought RAC last year. The acquisition brings together RAC'spowerful brand and customer base with the expertise and leadingposition in motor insurance of Norwich Union Insurance (part ofAviva). Norwich Union is the UK's largest insurer, insuring one inseven motor vehicles and with a market share of around 14%.