RAC triumphs at customer service awards

Article date: 2 October 2006

RAC’s success at providing industryleading customer service to its members when they breakdown wasrecognised and rewarded at the recent National Customer ServiceAwards.

Employees working both at the roadside and the RAC ServiceDelivery centre in Birmingham, scooped awards at the Londonevent.

The Birmingham-based Customer Care Team won the award for the'Customer Service Complaints Team of the Year' having demonstratedsuch a positive attitude towards complaints and excellent teamwork,when helping RAC members.

The RAC patrol team based in Cambridge – characterised bytheir familiar orange rescue vehicles – won the award for'Front-Line Customer Service Team of the Year', based on asuperlative level of customer service and teamwork when helping RACmembers who have broken down at the roadside.

The RAC Commercial Assistance team – which serves thecommercial vehicle market - received a commendation in the CustomerService Contact Centre of the Year Award.

On an individual basis, RAC’s Customer Service Ambassadorof the Year, Rachel Duffield, was a finalist in the ICS Front-LineCustomer Service Professional of the Year award.

RAC managing director Debbie Hewitt says: “We’reenjoying a third year running of customer service awards, which isa significant testament to the hard work and commitment of RACcolleagues who provide a fantastic service to our members when theycall us for assistance.”

RAC won the SOCAP Award for Innovation in Customer Service in2005 and the Best Use of Technology in Customer Service in2004.


RAC Press office contact:
Adam Cracknellon 01603 684916 or 07800 699517

Notes to editors
About RAC

  • With around seven million members, RAC is one of the UK's mostprogressive motoring organizations, providing services for bothprivate and business motorists. Whether it's roadside assistance,windscreen repair and replacement, learning to drive, vehicleinspections and checks, legal and financial services orup-to-the-minute traffic and travel information - RAC is able tomeet motorists’ needs. RAC incorporates BSM, RAC AutoWindscreens, RAC Direct Insurance and HPI.
  • Aviva bought RAC last year. The acquisition brings togetherRAC's powerful brand and customer base with the expertise andleading position in motor insurance of Norwich Union Insurance(part of Aviva). Norwich Union is the UK's largest insurer,insuring one in seven motor vehicles and with a market share ofaround 14 per cent.

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