Norwich Union helps people make sense of investments

Article date: 9 October 2006

  • New website explains investments and guides consumers towardsadvisers

Norwich Union is launching a websitedesigned to help people make sense of investments.

Aimed at consumers who want to learn more about managing money, the"Make Sense of It" site helps consumers understand the basics ofinvesting and highlights the benefits of taking professionaladvice.

The site includes:

  • Scenarios – consumers can read about others in asimilar situation.
  • Calculator tools – to help users get to gripswith their finances and plan for the future.
  • My page – gives customers the option of savingfavourite articles, scenarios and results from calculatortools.
  • Jargon buster – explains complex industryterminology in plain English.

Simon Quick, director of marketing atNorwich Union, said: “The ‘Make Sense of It’website is designed to make life easier for customers who want tolearn more about investments. Our research shows that manyconsumers are confused by the range of options.

“They understand that they need to take action but are afraidof making the wrong decision; that’s why there is increasingdemand for information that is simple to understand. Customers arewary of making important decisions themselves and unsure where togo for advice. The site includes a ‘Find an Adviser’tool that gives users the opportunity to find a local financialadviser.

“We’ll be adding further product areas such aspensions, annuities, protection, equity release and healthcare tothe site over the coming months.”

Customers and advisers should log on to:


Press office contacts:

David Gwyer 01904 452828 Out of hours 07800 699508
Cheryl Cox 01904 452791 Out of hours 07800 695275
Louise Soulsby 01904 452617 Out of hours 07800 699526

Notes to editors:

About Norwich Union
Norwich Union is theUK’s largest insurer. It is a leading provider of life,pensions and investment products and one of the largest financialadviser (FA) providers. FAs provide over 70% of the company'slong-term savings business in the UK.

Norwich Union is the UK’s largest general insurer with amarket share of around 14%, with a focus on insurance forindividuals and small businesses.

Norwich Union’s news releases and a selection of images areavailable from Aviva's internet press centre at

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