Broad Lane Leisure scoops prestigious award 'CRiS Dealer of the Year 2007'

Article date: 31 October 2006

Broad Lane Leisure, Alcester, has won the highly coveted CRiSDealer of the Year Award 2007, for going the extra mile in offeringthe highest level of customer service in the UK.

The award, sponsored by HPI and run in association with the caravanclubs and the National Caravan Council (NCC), is a chance forreaders of Practical Caravan to nominate their favourite dealer forthe top prize. Broad Lane Leisure’s unflinching focus oncustomer care gave them the advantage and they nudged lastyear’s winner, Lowdham Leisureworld, into second place.

Alan Bishop, industry relations director of HPI, comments:“Broad Lane were deserving runners up in 2006 and this yearthey raised their game even further. They are a dealership ofoutstanding customer service and a credit to the industry.Throughout each of the assessment stages of the competition theyconsistently demonstrated a strong commitment to customer service,and this came through very strong during our ‘mysteryshopping’. The provision of dedicated information forcaravanning beginners shows just how this company goes that‘extra mile’ to look after theircustomers.”

For the award, customers nominate their favourite dealer, and thena short list is drawn up by a judging panel from Practical Caravan,the Caravan Club, the Camping and Caravanning Club, the NationalCaravan Council and CRiS. The judges consider the dealers’commitment to industry standards such as their use of CRiS inchecking trade-ins, accurately assessing the suitability of thecustomer’s car for towing, whether their workshop isapproved, and membership of the NCC. Real caravanners then "mysteryshop" the short-listed dealers to assess their standard ofservice.


For press enquiries pleasecontact:

RAC/HPI Press office
Jon Day 
Telephone: 01603 209287

Ruth Devlin 
Telephone: 0161 919 8495

Notes to editors:

About CRiS
The National Caravan Council (NCC) and HPIestablished CRiS in 1992, to provide touring caravan keepers withan organised national registration system, similar to the DVLA forcars. CRiS gives caravan keepers access to a vital register thatcan help protect the security of their caravans and help the policein returning stolen caravans to their rightful owners.

Visual markings of the unique CRiS VIN make the caravan less likelyto be targeted by thieves and support the police with any "spotchecks" they conduct. Since July 1997 all new caravans have beenfitted with electronic tags, containing the caravan’s VIN,during manufacture.

CRiS has over 400,000 touring caravans registered, and records ofsome 30,000 changes of ownership every year. Details are held ofthe 3000 or so caravans stolen each year, provided by the police,insurance companies, members of the public, The Caravan Club andthe Camping and Caravanning Club.

About HPI
Originally established in 1938,HPI is the UK’s primary source of vehicle information for theUK motor industry and motoring consumer. HPI Limited is anindependent organisation, which since August 2004 has been a partof the Aviva Group. HPI encompasses both the HPI database of all UKroad registered vehicle descriptions and histories, and theNational Mileage Register (NMR) with nearly 80 million mileagerecords.

Together, HPI and NMR represent the UK’s largest and mostauthoritative independent vehicle information source, combining andinterpreting data from government agencies, industry bodies,private organisations, the police and the general public.Registering with HPI allows companies to protect their financialinterests in motor vehicles and a wide range of other mobileassets.

Checks give purchasers instantconfirmation of whether vehicles are correctly described, known tobe subject to outstanding finance or serious accident damage, orrecorded as stolen or “clocked”.

About RAC
With around seven million members, RAC is oneof the UK's most progressive motoring organisations, providingservices for both private and business motorists. Whether it'sroadside assistance, windscreen repair and replacement, learning todrive, vehicle inspections and checks, legal and financial servicesor up-to-the-minute traffic and travel information - RAC is able tomeet motorists’ needs. RAC is a part of the Aviva Group whichalso includes BSM, RAC Auto Windscreens, RAC Direct Insurance andHPI.

Aviva bought RAC in May 2005. The acquisition brings together RAC'spowerful brand and customer base with the expertise and leadingposition in motor insurance of Norwich Union Insurance (part of theAviva group). Norwich Union is the UK's largest insurer, insuringone in seven motor vehicles and with a market share of around14%.

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