Accreditation for RAC Audi contact centre

Article date: 7 November 2006

RAC’s Audi contact centre has been recognised as a centreof excellence by the Customer Contact Association (CCA).

Following a two-day assessment, the contact centre –responsible for Audi customer services; support for technicianswithin Audi dealerships and roadside assistance under the Audimanufacturer scheme – was awarded the CCA accreditation:standard framework of best practice for third party and managedrelationships (outsourcing).

In operation for the past decade, RAC’s Audi contact centrewas judged on various criteria, including customer focus,operational effectiveness, staff recruitment and retention,training and development and compliance with regulations andlegislation.

Alistair McMillan, Audi centre manager at RAC, says: “Withcontact centres often getting bad press, achieving thisaccreditation shows that it’s still possible to attain thehighest standards of customer service and satisfaction forcustomers and colleagues.

“For our customers, this accolade shows that they aredealing with a top quality organisation and, for staff, it cementsour position as being employers of choice.”

RAC’s Audi contact centre employs 140 different people andis one of the largest dedicated centres within the company.


For more information:

RAC Press office contact
Jon Day 01603209287/ 07800 690555

Jon Clements on 0161 919 8495/07989 414486

Notes to editors:

About RAC
With around seven million members, RAC isone of the UK's most progressive motoring organizations, providingservices for both private and business motorists. Whether it'sroadside assistance, windscreen repair and replacement, learningto drive, vehicle inspections and checks, legal and financialservices or up-to-the-minute traffic and travel information - RACis able to meet motorists’ needs. RAC incorporates BSM, RACAuto Windscreens, RAC Direct Insurance and HPI.

Aviva bought RAC in May 2005. The acquisition brings togetherRAC's powerful brand and customer base with the expertise andleading position in motor insurance of Norwich Union Insurance(part of Aviva). Norwich Union is the UK's largest insurer,insuring one in seven motor vehicles and with a market share ofaround 14%.

RAC’s news releases and a selection of images are availablefrom the internet press centre at

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