Article date: 16 January 2007
The first of BSM’s newly branded cars have hit the streetsas part of the UK’s largest driving school’smulti-million pound transformation programme.
Over the next year, 4417 new Vauxhall Corsas and 1485 new VauxhallAstras will be on the road. In addition to those, there will be 205new Vauxhall Corsas and 30 new Vauxhall Astras which will be levelthree automatics for learners with mobility problems.
The new branding has been designed to give the UK’s largestdriving school a fresh, modern, funky and vibrant look. It alsoincludes a new roof hat design replacing the well-known BSMpyramid.
The new look circles on the side of the cars will also feature infuture marketing materials too.
BSM director Mykay Kamara, said: “It’s great to see theBSM cars with a much fresher and contemporary look and over thenext year more than 6,000 of them will take to the roads
”The most controversial aspect of the new look is the newroof hat, which is replacing the very well-known BSM pyramid but wefeel that it is much more in keeping with the brand’s modernimage.”
Maurice Howkins, fleet sales director at Vauxhall, added:“Vauxhall and BSM have now enjoyed a rewarding andlong-standing relationship for over a decade. The timing ofBSM’s livery change falls in line with the launch of the funand stylish new Corsa, a model designed to appeal to young, urbandrivers and so, an ideal choice for learners.”
BSM/RAC Press office contact:
Lucy Haughey or JennyChapman on 01603 354337/07800 690149 or 01603 684224/07800699668
A selection of new BSM livery images is available at www.racnews.co.uk
Notes to editors:
Founded in 1910, BSM is theUK’s most experienced national driving school. Each year itteaches over 160,000 learners how to drive. It has approx. 3,400driving instructors across the UK.
While BSM is best known for teaching learner drivers, it is alsoone of the largest providers of training for driving instructors.It is a founding member of ORDIT (Official Registry of DrivingInstructor Training) and plays an active role in lobbying theGovernment on road safety and learner driver-related issues.
With around seven million members, RAC is oneof the UK's most progressive motoring organisations, providingservices for both private and business motorists. Whether it'sroadside assistance, windscreen repair and replacement, learning todrive, vehicle inspections and checks, legal and financial servicesor up-to-the-minute traffic and travel information - RAC is able tomeet motorists’ needs. RAC incorporates BSM, RAC AutoWindscreens, RAC Direct Insurance and HPI.
Aviva bought RAC in May 2005. The acquisition brings together RAC'spowerful brand and customer base with the expertise and leadingposition in motor insurance of Norwich Union Insurance (part ofAviva). Norwich Union is the UK's largest insurer, insuring one inseven motor vehicles and with a market share of around 14%.
RAC’s news releases and a selection of images are availablefrom the internet press centre at www.racnews.co.uk.