Norwich Union launches "Pay As You Drive" insurance online

Article date: 22 January 2007

“Pay As You Drive”™ insurance, the motorinsurance policy from Norwich Union that gives drivers greatercontrol of their motor insurance and expected savings of up toone-third on their premiums, is now available to purchaseonline.

Motorists interested in learning how they might benefit from“Pay As You Drive”™ insurance should go get a quote and learn how different mileage and use of thevehicle will affect their premium. They can then purchase theinsurance policy online – and receive up to 10% discount forbuying online.

The website also guides the motorist through a selection process tomake sure that “Pay As You Drive”™ insurance issuitable for them. If it turns out that the motorist would be bestsuited with a traditional motor insurance product, they will beguided to the Norwich Union Direct motor insurance page, enablingthem to purchase “traditional” motor insurance online.Motorists who stand to benefit from “Pay As YouDrive”™ insurance are guided directly to the quotepage.

Norwich Union launched “Pay As You Drive”™insurance in October of last year aimed at two different age ranges– one for young drivers aged 18 to 23, and one for motoristsaged 24 to 65. Tariffs begin at less than 1 pence per mile fordrivers over 24, and less than 5 pence per mile for young drivers.In addition to the usage-based tariff, the premium also includes afixed monthly fee to cover risks such as fire and theft. Bothgroups of motorists are expected to be able to save up to one-thirdon their motor insurance premiums.

Iain Napier, director of “Pay As You Drive”™insurance, comments, “"Pay As You Drive"™ insuranceoffers motorists greater choice, control and flexibility in theirmotor premiums. We have received terrific feedback and take-up ofthe policy since we launched three months ago. Buying online isjust the latest step for "Pay As You Drive"™ insurance– watch this space for additional exciting developments fromNorwich Union.”

Watch an interview with Simon Machell, chief executive, NorwichUnion Insurance, as he discusses Pay As You Drive™motor insurance


Press office contacts:
Erik Nelson,Norwich Union Press Office, on 01603 682 264 or 07989 427086

Notes to editors:

About "Pay As You Drive"™insurance
Norwich Union Insurance Limited is licensedunder European patent application no.s 97904096.1 and 01303501.9.Licensed from Progressive Casualty Insurance Company, USA and isproprietor of European patent (UK) no. 0700009.

Progressive (NYSE:PGR), with headquarters in Mayfield Village,Ohio, is the fourth largest motor insurance company in the US. Inbusiness since 1937, the company provides all drivers in 48 USstates and the District of Columbia with competitive rates and 24hour, in-person and online services.

Pay As You Drive is the trademark of Norwich Union InsuranceLtd.

About Norwich Union
Norwich Union is theUK’s largest general insurer with a market share of around14%, with a focus on insurance for individuals and smallbusinesses.

It is a leading provider of life, pensions and investment productsand one of the largest financial adviser (FA) providers. FAsprovide over 70% of the company's long-term savings business in theUK.

Norwich Union’s news releases and a selection of images areavailable from Aviva's internet press centre at

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