Article date: 5 March 2007
RAC has today announced that it is to become a key partner ofthe Porsche Carrera Cup GB, the UK's premier single-manufacturersports car competition.
The two year sponsorship agreement will see the RAC logo featuredon all Porsche Carrera Cup car livery when the new season getsunderway at Brands Hatch on 1 April 2007.
Further benefits of the partnership include RAC branding on thepodium, drivers' overalls, hospitality and race centre and the useof a Porsche 911 for the duration of the sponsorship.
RAC will also recognise driving excellence by presenting the "RACdriver of the weekend award" and "RAC team of the weekend award" ateach round, along with the "RAC most improved driver of the yearaward" at the end of the season.
RAC have been working with Porsche since March 2003, providingroadside assistance and customer assistance, and have recentlysuccessfully won the roadside assistance programme renewal tenderfor Porsche Cars GB Limited.
Abu Shafi, director of corporate partnerships at RAC, said: "RACare continually striving to build even stronger relationships withall our partners and this sponsorship with Porsche represents oneexciting example of this. The brand values, motoring pedigree andheritage of the Porsche and RAC brands provide a strong platformfor such a partnership.
"The Porsche Carrera Cup GB has consistently delivered excellentrace action and will ensure RAC has a strong profile in motorsportdue to the association with this key motorsport series throughoutthe year."
Andy Goss, managing director, Porsche Cars Great Britain,commented: "I am delighted that we have formed a partnership withRAC on the Porsche Carrera Cup. Both brands enjoy a strongmotorsport pedigree and understand the customer's desire for atruly rewarding driving experience. The Porsche Carrera Cup is theideal promotional platform for both our companies."
The Porsche Carrera Cup takes place alongside the Dunlop MSABritish Touring Car Championship at Britain's leading race circuitsand features the Porsche 997-model 911 GT3 Cup cars, which are allbuilt to the same race specification.
12 teams and 23 cars currently compete in the Porsche Carrera CupGB which takes place over 10 rounds (two races per meeting) between1 April and 14 October 2007. The 2006 championship was won by TeamParker Racing's Damien Faulkner, who also secured the title in2005.
For further information please contact:
Chris Heasman/ Iain Drennan, Lexis Sport
020 7908 6488
Notes to editors:
About Porsche Carrera Cup
The Porsche CarreraCup is the UK's premier one-make sports car championship . Theseries features type 997 911 GT3 Cup cars - 400 bhp coupes built byPorsche in Germany to exactly the same specification and capable ofspeeds in excess of 180mph.
RAC is one of the UK's mostprogressive motoring organisations and a provider for both privateand business motorists. Whether it's roadside assistance,windscreen repair and replacement, learning to drive, vehicleinspections, legal and financial services or up-to-the-minutetraffic and travel information - RAC is able to meet motorists'needs.
Aviva announced its acquisition of RAC in 2005. The acquisitionbrings together RAC's powerful brand and customer base with theexpertise and leading position in motor insurance of Norwich UnionInsurance (part of Aviva). Norwich Union is the UK's largestinsurer, insuring one in seven motor vehicles and with a marketshare of around 14%.