Article date: 13 March 2007
RAC has unveiled its new microsite, teamrac.co.uk, whichwill keep fans fully up to speed on Team RAC in the Dunlop MSABritish Touring Car Championship (BTCC) this season.
The microsite, designed by Good Technology, one of the leadingdigital creative agencies, is an invaluable resource to keep up todate with life at Team RAC providing insights throughout the seasonvia news, personal diaries from team members, behind the scenesaccess and much more.
To celebrate the launch, RAC are offering visitors the chance towin a seat at every round of the 2007 BTCC season by giving away apaddock pass for the entire season. Fans should log ontoteamrac.co.uk to enter*.
Team RAC drivers Colin Turkington and Tom Onslow-Cole begin theirBTCC title bids in Team RAC’s new BMW 320si E90 at BrandsHatch on 1 April.
Alastair Pegg, director of RAC marketing, said: "RAC are delightedto unveil the new Team RAC microsite which has been built firmlywith fans’ interest in mind. RAC are committed to workingwith supporters and providing insights and opportunities, which wefeel teamrac.co.uk will do through it’s unique content. RACare extremely excited ahead of the 2007 season and we want the fansto share the experience."
*Deadline for entries is 28 March 2007
For further information please contact:
Chris Heasman/ Nina Cresswell / Nancy Robinson / Jonathan Neill
0207 908 6488
Notes to editors:
The championship is firmlyestablished not only as one of Britain's most popular form of motorracing but also as one of the UK's top sporting attractions. Overthe past decade, action-packed BTCC race meetings have repeatedlydrawn crowds on a par with Premiership football matches and TestMatch cricket, with over 200,000 loyal spectators and over 20million terrestrial television viewers.
RAC is one of the UK's mostprogressive motoring organisations and a provider for both privateand business motorists. Whether it's roadside assistance,windscreen repair and replacement, learning to drive, vehicleinspections, legal and financial services or up-to-the-minutetraffic and travel information - RAC is able to meetmotorists’ needs.
Aviva announced its acquisition of RAC in 2005. The acquisitionbrings together RAC's powerful brand and customer base with theexpertise and leading position in motor insurance of Norwich UnionInsurance (part of Aviva). Norwich Union is the UK's largestinsurer, insuring one in seven motor vehicles and with a marketshare of around 14%.