Article date: 30 March 2007
Halifax and Bank of Scotland (HBOS) have appointed a vehicle breakdown company to provide its current account customers with roadside assistance.
Current account holders will automatically receive the benefit of an RAC membership if they sign up to an Ultimate Reward Current Account. The three-year contract sees RAC managing its first banking current account partnership in the packaged account sector.
Abu Shafi, director of corporate partnerships for RAC, says: "This new added value partnership with HBOS represents a fantastic win for RAC and helps us establish a strong presence in the banking sector.
"The three year contract closely follows a seven year deal with Motability - and reflects how RAC is fast becoming a true strategic partner of choice."
RAC Press office contact:
Jon Day at RAC press office on 01603 209 287 or 07800 690 555
Telephone: 0161 919 8024
Telephone: 0161 919 8025
Notes to editors:
With around seven million members, RAC is one of the UK's most progressive motoring organizations, providing services for both private and business motorists. Whether it's roadside assistance, windscreen repair and replacement, learning to drive, vehicle inspections and checks, legal and financial services or up-to-the-minute traffic and travel information - RAC is able to meet motorists' needs. RAC incorporates BSM, RAC Auto Windscreens, RAC Direct Insurance and HPI.
Aviva bought RAC in May 2005. The acquisition brings together RAC's powerful brand and customer base with the expertise and leading position in motor insurance of Norwich Union Insurance (part of Aviva). Norwich Union is the UK's largest insurer, insuring one in seven motor vehicles and with a market share of around 15%.