Article date: 26 April 2007
RAC has launched a new service that allows dealers to post their RAC inspected vehicles online - allowing them to reach a prospective 2 million customers a month.*
Every RAC inspected vehicle comes with a written RAC report on its condition, covering an extensive number of physical checks that ensures it is mechanically and structurally sound. The buyer has the reassurance that every vehicle viewed has had a history and mileage check.
An independent study** found that by signing up to the RAC inspected vehicle programme, a dealership could benefit from a 25% increase in sales and 33% increase in gross profit.
Above all, the study discovered that a dealer's reputation can be enhanced through the association with RAC, encouraging customers to search dealer-listed vehicles for peace of mind.
Daniel Burgess, director of automotive for HPI, said: "The RAC Inspected vehicle programme is proven to be successful and helps to protect the dealer's profit margins.
"All the confidence that customers receive from the programme on the dealer's forecourt is now available online. The strong RAC brand provides a real seal of approval on used cars.
"Selling cars doesn't get easier than this; the additional service means that car buyers can search dealers' listed vehicles online at any time, from anywhere.
RAC Press office contact:
Adam Cracknell on 01603 684 916 287 / 07800 699 175 or Sam Bramwell at Staniforth on 0161 919 8024.
Notes to editors
*Source: www.rac.co.uk site stats 2006.
** Carter & Carter 2004 - Ann independent study of two dealerships over a 10 month period, one with the RAC inspected vehicle programme and the other without, discovered:
- Profit per vehicle (After cost inspection) £50 increase
- Used car sales Up 25%
- Gross profit Up 33%
- Preparation costs Down £36 per vehicle
- Reputation Enhanced
- Customer Loyalty Increased
With around seven million members, RAC is one of the UK's most progressive motoring organizations, providing services for both private and business motorists. Whether it's roadside assistance, windscreen repair and replacement, learning to drive, vehicle inspections and checks, legal and financial services or up-to-the-minute traffic and travel information - RAC is able to meet motorists' needs. RAC incorporates BSM, RAC Auto Windscreens, RAC Direct Insurance and HPI.
Aviva bought RAC in May 2005. The acquisition brings together RAC's powerful brand and customer base with the expertise and leading position in motor insurance of Norwich Union Insurance (part of Aviva). Norwich Union is the UK's largest insurer, insuring one in seven motor vehicles and with a market share of around 15 per cent.
RAC's news releases and a selection of images are available from the internet press centre at www.racnews.co.uk.
Originally established in 1938, HPI Limited is a primary source of vehicle information for the UK motor industry and motoring consumer, which since August 2004 has been owned by Norwich Union. HPI encompasses both the HPI database of all UK road registered vehicle descriptions and histories, and the National Mileage Register which holds in excess of 100 million mileage readings.
Together, HPI and NMR represent the UK's largest vehicle information source, combining and interpreting data from government agencies, industry bodies, private organisations, the police and the general public. Registering with HPI helps companies to protect their financial interests in motor vehicles and a wide range of other mobile assets. HPI Checks give purchasers instant confirmation of whether vehicles are correctly described, known to be subject to outstanding finance or serious accident damage, or recorded as stolen or "clocked".
'HPI' and the HPI logo are registered trademarks of HPI Limited.
(1) All prices include VAT and are correct as of 1st January 2006
(2) Mileage Data is not covered by The HPI Guarantee
(3) The HPI Guarantee is subject to terms and conditions