Successful first year for Norwich Union underwriting helpdesk

Article date: 5 September 2007

Norwich Union's pre-sales underwriting helpdesk is celebrating a successful first year, following positive feedback from its users.

Since its launch in September 2006, the desk has handled in the region of 5,000 enquiries, taking up to 300 calls a week from financial advisers seeking advice on a wide range of underwriting requirements. 

The helpdesk was launched as part of Norwich Union's Protection Service Promise and is designed to provide direct pre-sales help and guidance on ‘what if' scenarios by telephone. The desk is open to enquiries for all customers, compared to some services which only offer access for high net worth clients.

Advisers can learn what special terms may have to be imposed for certain cases and whether a risk will be accepted on standard Norwich Union terms.

Michael Whyte, chief underwriter for Norwich Union, says: "The helpdesk is designed to provide up-front underwriting advice to our financial advisers in order that they have a clear picture of what requirements, if any, we may request when they submit an application for one of their customers. This can save time and expense for both advisers and applicants.

"The service also aims to eliminate frustrations for both applicants and advisers, particularly if a client is seen to be posing a particular risk. For example, if terms could not be offered, by answering questions up-front, rather than waiting for an application to be submitted and later declined, the process is made smoother and quicker for all parties."


Press office contacts:
Sarah Horner 01904 452828 Out of hours 07800 691569
Louise Soulsby 01904 452617 Out of hours 07800 695226

Notes to editors:
Norwich Union is the UK's largest insurer. It is a leading provider of life, pensions and investment products and one of the largest financial adviser (FA) providers. FAs provide over 70% of the company's long-term savings business in the UK.

Norwich Union is the UK's largest general insurer with a market share of around 14%, with a focus on insurance for individuals and small businesses.

Norwich Union's news releases and a selection of images are available from Aviva's internet press centre at

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